ABSTRACT
The world pharmaceutical market will reach nearly USD 1,200 billion by 2016, an increase from the USD 956 billion recorded in 2011. The 10 largest drug companies control over one-second of this market. The drug companiesinvestinhigh cost of promotion, and it uses a variety of promotional strategies to influence physicians’ prescribing decisions. Within this context, medical representatives are the key personnel employed in promoting their products. For example in the USA, drug companies spend $54.5 billion on marketing promotions and they spent more than US$10 billion on representative cost. In Mongolia, medical representatives of foreign countries are increasing over the years. So doctors and pharmacists often receive medicine information from medical representative. But the research about medical representative influence on physicians is not observed. The purpose of the study is evaluating pharmaceutical marketing promotions tended to family health centers/clinics physicians. Random sectional, organized based survey with questions was carried out of physicians of the family health centers/clinics. SPSS-20 and Microsoft office excel programs were used to colligate and processing information. Result, discussion: In 2012 the Libya, an anonymous survey questionnaire was circulated to 1,000 Libyan doctors in selected public and private practice settings in Tripoli, Benghazi and Sebha. A questionnaire return rate of 61% (608 returned questionnaires) was achieved. Most respondents (94%) reported that they had been visited by medical representatives at least ‹once› in the last year. Fifty per cent of respondents met with medical representatives at least once a month, and 20% at least once a week. In 2010 the Germany, 100 physicians in each of three specialties (neurology/psychiatry, general medicine, and cardiology) were surveyed with a questionnaire containing 37 questions. 208 (69.3%) questionnaires were anonymously filled out and returned. The result was 77% (n = 160) of all physicians were visited by PSR at least once a week, and 19% (n = 39) every day. In this study, an anonymous survey questionnaire was circulated to 100 physicians of the family centers/ clinics. A questionnaire return rate of 99% (99 returned questionnaires) was achieved. Most respondents 100% reported that they had been visited by medical representatives at least once in the last years. 55.5% of respondents met with medical representatives at least once a month, so 24.2% at least once a week. So 76.8% questionnaireswere satisfied after having representative meetings are informative, advertising and information include equally among 57.2 questionnaires had complete answers. Conclusions • All respondents met with medical representatives at least once a month. • Content of representatives meetings are equally adverting and informative so it influences positively to them. • 61.2% questionnaireswere satisfied after having representative meetings.