ABSTRACT
One of the great problems in education is reduction of educational motive among students. Therefore, factors that reduce students' educational motive must be recognized and removed for promotion of educational quality in universities. This survey was performed to evaluate factors effective in the reduction of educational motive of students studying in Ardebil University of Medical Sciences. This was a descriptive analytical study. The studied population were 240 students of Ardebil University of Medical Sciences [120 motivated students and 120 unmotivated students]. The students were selected through scholastic motivation test. Tools of data collection were: Mcinerney standardized of scholastic motivation, Coopersmith self respect, Pons self-regulation learning and researcher-edited questionnaire. Reliability rate of these standardized tests has been reported at 0.73, 0.90 and 0.88, respectively. Also, reliability rate of researcher-edited questionnaire was estimated about 0.85. This questionnaire included questions that evaluated students regarding hope to future, and individual, social, familial and educational characteristics. Considering the type of variables, non-parametric chi-squared test and discrimination analysis statistical method were used to analyze data. Five of 11 studied variables, including hope to future [with 0.9 coefficient], self-respect [0.12], quality of educational factors [0.11], marital status [0.40], and family income [0.70] could explain the causes of students' motive reduction. In this study, the basic behaviors of students were explained and the results showed that the reduction in hope to the future, self-respect, quality of educational factors, family income, and being married were of the major factors underlying educational motive reduction. Therefore, it is necessary that persons in charge of Ardebil University of Medical Sciences take an action for the prevention of educational motive reduction among students, with designing appropriate methods