ABSTRACT
To assess awareness about quality affairs and observe trends in physicians to adopt quality measures. Physician's role in providing quality health care is emphasized by identifying it as a separate block for implementation process. Hospitals that successfully involve physicians in the continuous quality improvement program will experience more implementation success than hospitals that do not involve them. Physicians have been traditionally suspicious of organized efforts to improve clinical care and they find its demand inconsistent, time consuming, bureaucratic and irrelevant to the improvement of care. A questionnaire was developed which included general comments about quality in health care. It was distributed to physicians working in the hospitals of Al-Qassim region in Saudi Arabia. The data were analyzed by a computer statistical package. A total of 283 physicians responded from nine hospitals of Al-Qassim. Results showed deficient knowledge but positive attitude in adopting quality measures in day to day health practice