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Journal of Childhood Studies. 2015; 18 (69): 19-25
in English, Arabic | IMEMR | ID: emr-184654

ABSTRACT

Introduction: Cinema is one of the unique means of mass communication used for entertainment and delivering out information and media messages, it is a communicative means has the benefit of multi-aesthetic aspects that collect movement, picture, and sound effects which make a person's senses and mind are exposed to an excitement degree that affects his attitudes and merge and include himself within and live it. For the previous, television scenes and cinema shots are become overwhelming the viewer for counting basically on the picture language that carries a credibility for being the basis of conviction and persuasion


Problem: Determined in this main question: what is the relationship between cinema direction and university youth exposure to foreign movies in Arab satellites?


Significance: Examining relationship between cinema direction and contents the satellite channels present


Objectives: Identifying the relationship between cinema direction and university youth exposure to foreign movies in Arab satellites


Type and Method: A qualitative study using the sample survey method


Sample and Population: Represented in youth aged [18-21 year olds] in [Cairo University-Ain Shams University-The American University-the British University]. It is administered on a random sample of 400 items [200 males/200 females]


Instruments: A Questionnaire Form


Statistical Treatment Approaches: Chi Square and [Z] Tests


Results: The Rate of those view foreign films permanently in satellite channels represent 92.8%, distributed to 89.5% for males and 96% for females. The ratio of those are watching foreign movies sometimes in satellite channels represent 7.2%, 10.5% for males and 4% for females, Results have explored the relationship between cinema direction and its role in density of viewing foreign movies among Egyptian youth

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