ABSTRACT
Satisfaction of blood donors plays a critical role in providing safe and adequate blood supply for patients. This study aimed to evaluate the level of satisfaction of blood donors in Iranian Blood Transfusion Organization [IBTO]. This was a cross-sectional study with the involvement of 2508 blood donors selected in proportion to the average distribution of blood donors in different provinces of Iran. The random sampling method was used. Questionnaires were directly handed over to blood donors. There was a positive relationship between behavior of physicians or other care staff with satisfaction level of blood donors. Physical conditions of donation sites play an important role in satisfaction level of blood donors. There was a negative correlation between education level and satisfaction of blood donors; the higher the education level, the less the rate of satisfaction. There was not any significant difference in satisfaction of blood donors in terms of sex. Satisfaction rate of blood donors was higher among those referring to blood drives than those to blood centers. Satisfaction rate among repeat blood donors was more than twice that among first-time blood donors [PVO.04]. The highest satisfaction value is attributed to the behavior of the personnel involved in phlebotomy and physicians. The lowest satisfaction value pertained to accessibility of blood donor centers. Overall satisfaction rate was more than 50% showing a figure, higher than our previous estimation