ABSTRACT
Problem: It is crystallized in the role of public relations in childhood associations in cultural awareness of Egyptian child
Objective: The study drives at identifying the most important activities and publications of public relations in childhood institutions practice, leading to child's enlightenment, identifying as well the quality of information children prefer, It also exposes topics and issues discussed in public relations activities and their association with children cultural edification, and the extent children follow up these activities
Significance: The study sheds light on the role of public relations in children cultural awareness of children in childhood associations, This study adds to the scientific reality represented in public relations in childhood institutions a new dimension in dealing with components and tasks of public relations by developing cultural awareness of Egyptian child, The study is concerned with the age stage [9-12] year olds, The study significance is crystallized in the significant role the public relations play in childhood institutions by increasing children cultural awareness, The study spotlights the role of the communicator in public relations in developing children cultural awareness
Method: the study counts on the media survey method
Sample: It consists of 200 [Male/Female] children members in childhood associations
Instruments: Scale of Cultural Awareness
Results: The study tackles with several important topics crystallized in cultural enlightenment of children, organizing relations with requirements, meeting problems and negatives in society, making children aware of rights and duties of citizenship, and identifying the political institution and approaches of nomination and election
Suggestions: The study suggests developing activities of public relations in order to develop cultural awareness through variation in cultural activities, handling topics associated with children, seeking assistance of professional, holding training courses, and cooperation with other institutions