ABSTRACT
PURPOSE: This study investigated the importance and performance of food/nutrition labeling. The aim was to determine how important students consider food nutritional labeling, utilization of nutrition labels in daily life, and consumer satisfaction of current nutritional labeling. METHODS: This study was conducted using a primary survey of students at one high school in Seoul. A total of 300 of 382 questionnaires were analyzed. RESULTS: Regarding difference analysis of the importanceperformance of food/nutrition labeling, importance showed higher scores than performance in all 10 attributes. According to the results of Importance and Performance Analysis (IPA), ‘health, weight control and maintenance, proper dietary habits, and personal satisfaction’ displayed both high importance and performance in the first quadrant. Importance of two factors (health and nutritional factor and effects of media and education) of the 10 attributes positively influenced overall satisfaction in the multiple regression analysis. CONCLUSION: To develop healthier food choices, it is necessary to educate adolescents about food/nutrition labeling and improve the food/nutrition labeling system.