ABSTRACT
The financial world today is so much influenced by technology and is as such very innovative with a lot of financial products. Hence it becomes imperative for all to be financially literate. It is very important to be cautious in all our financial dealings and management of financial resources both at individual and at organization level. This paper focuses on the level of financial literacy in Kodagu district of Karnataka. The sample consisted of people with graduation as the minimum qualification. The study reveals that the level of financial literacy (knowledge, behavior and attitude towards financial matters) among the graduate population is quite satisfactory, though there is a scope for more people to adopt or use various financial products and services. Also the sample respondents were found to exercise caution when taking financial decisions.