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Hospital-Journal of Iranian Scientific Hospital Association. 2010; 9 (3-4): 57-67
in Persian | IMEMR | ID: emr-137535

ABSTRACT

Medical tourism is an opportunity for hospitals to fuel growth by tapping the potential of the international patient marketing. Some countries have specifically considered the need of the 21st century that man to fully benefit from the topic of [medical tourism] to use the available opportunities in their countries. The aim of this study was to develop of medical tourism through capability of the Tehran's hospitals. This research is a practical in the aim used of correlations as in method. In this regards 4 hospitals in Tehran city which were active in the medical tourism area with a high number of foreign patients collected. The participants were 63 doctors and nurses worked in these hospitals. The Questionnaire was researcher made including 6 Likert scale points [5 = very much, 4=much, 3=mid, 2=little, 1 = very little and 0 = none] as the data collection tool. Validity was confirmed by using the expert opinion professional and the reliability was approved by obtaining a Cronbach alpha of 0.859. SPSS software was used for statistical analysis and Spearman's correlation coefficient was used to measure the associations between variables. The results showed that medical equipments had the best status with the mean score of 3.9 and information applying and communication techniques recorded the lowest scores with the mean of 1.7. The correlation between average revenue of foreign patients and medical equipment status followed by costs of services was 1 score with a positive significant correlation [P = 0.000]. Using the advance of medical equipments with high international technology and standards make a clear statement in the field of medical services fees, and making the competitive costs is the great benefit to develop medical tourism


Subject(s)
Humans , Hospitals , Marketing of Health Services , Equipment and Supplies/standards , Expert Testimony , Surveys and Questionnaires , Data Collection , Reproducibility of Results
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