ABSTRACT
Introduction: Health and security are two basic components of human rights in society. From the perspective of the World Health Organization, Family Medicine is the heart of global efforts to improve service quality, reduce costs, enhance effectiveness and equality of health care system. But without the participation of stakeholders and cultural changes in society it is not possible. The aim of this study was to investigate perceptions, knowledge and expectations of physicians and Shiraz people in Fars province about this project
Methods: This study is a cross-sectional study in 2013. sample and data collection Was through semi-structured interviews that were conducted with 30 patients and their analysis was done using analysis framework
Results: From participants' physician point of view five original codes with titles: The lack of adequate infrastructure, payment system problems, weak cooperation, misunderstood viewpoint on family physicians and 17 sub-codes and From people's point of view two original codes with titles: Understanding and Awareness, and Expectations and 6 sub-codes were extracted
Conclusion: The results showed that many people do not have the appropriate knowledge about the family physician program, so Training tailored to the local culture is needed, and also motivation system is needed to improve referral system. In order to keep family physicians in this system, solving economic problems and increasing motivation of family Physicians is necessary