ABSTRACT
[Objective] To investigate the factors affecting the popularity of acupuncture and moxibustion therapy (AMT) using information gathered though questionnaires.<BR>[Methods] At a local health festival organized by the municipal government, we asked people who visited a booth offering acupuncture, moxibustion, and massage therapy to answer questions.<BR>[Results] Almost all individual surveyed were interested in AMT. Half of them had not experienced AMT and they tended to keep a distance from it. All the people who had experienced acupuncture chose “acupuncture” as a future therapy. These people wanted medical insurance to be used more freely for the therapy. They were eager to know more about AMT and its advantages.<BR>[Conclusion] Given these results, we concluded that good experience, useful information, and available medical insurance are necessary to promote the utilization of AMT. This festival was a good chance for many people to get information on AMT. We would like AMT to be familiar to more people.