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1.
IJPR-Iranian Journal of Pharmaceutical Research. 2013; 12 (1): 249-255
in English | IMEMR | ID: emr-193166

ABSTRACT

Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of pharmaceutical companies is introduced. The paper reviews common theories of the internationalization process, followed by examining different methods and models for assessing preparation for export activities and examining conceptual model based on a single case study method on a basket of seven leading domestic firms by using mainly questioners as the data gathering tool along with interviews for bias reduction


Finally, in keeping with the study objectives, the special aspects of the pharmaceutical marketing environment have been covered, revealing special dimensions of pharmaceutical marketing that have been embedded within the appropriate base model. The new model for international activities of pharmaceutical companies was refined by expert opinions extracted from result of questionnaires

2.
IJPR-Iranian Journal of Pharmaceutical Research. 2012; 11 (2): 689-695
in English | IMEMR | ID: emr-131780

ABSTRACT

Three new Complexes of formula [pd[bpy][R-NH-CSS]] Cl [where bpy is 2/2'- bipyridine, and R-NH-CSS is butylamine, hexylamine- and octyamine-dithiocabamate anion] have been synthesized by University of Sistan and Blachostan. These complexes have been characterized by spectroscopic methods such as ultraviolet-visible, infrared and [1]H-NMR as well as conductivity measurements and chemical analysis. In these complexes, each of the dithiocarbamate ligands coordinates to Pd [II] center as bidentate with two sulfur atoms. We have found a 1:1 electrolyte in water conductivity test for the above mentioned compounds. To measure the biologic activity and potential anticancer efficacy of these compounds, they have been compared with cisplatin and its palladium analogue of [Pd [NH[3]][2] Cl[2]] on three different cell lines of human hepatocarcinoma HepG2, human ovarian carcinoma OV2008, and human lung adenocarcinoma A549. Clonogenic assay has shown LD[50]s in the range of 0.131 +/- 0.025 to 0.934 +/- 0.194 for these compounds on above cell lines. In comparison, cisplatin has shown LD[50]s of 0.838 +/- 0.074, 2.196 +/- 0.220, and 2.799 +/- 0.733 on OV2008, HepG2 and A549 cell lines, respectively. As a conclusion, above three new complexes have shown higher cytotoxicities compared to cisplatin on three different human cell lines. Based on biological tests, these compounds may potentially be considered as good anticancer candidates for further pharmacological studies

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