ABSTRACT
In organizations and on the home front, the challenge of work-life balance is rising to the top of many employers' and employees' consciousness. the challenge of work-life balance is rising to the highest of the many women employers' and employees' consciousness. In today's fast-paced society, human resource professionals seek options to positively impact rock bottom line of their companies, improve employee morale, retain women employees with valuable company knowledge, and keep step with workplace trends. this text provides human resource professionals with a historical perspective, data, and possible solutions for organizations and women employees alike to work/life balance. Three factors global competition, personal lives/family values, and an aging workforce present challenges that exacerbate work/life balance. this text offers the attitude that human resource professionals can assist their companies to maximize these factors by using work-life initiatives to realize a competitive advantage within the marketplace.