ABSTRACT
Each organization is created based on the response to a demand and moves to especial goals. In a competitive situation, with development and complexity in objectives, processes and organizational structures, surviver organizations will be those who are more accountable to their client and stakeholders needs and also pay attention to profitability as a key index for organization. EFQM excellence model, with focus on quality of products [goods or services] and member participation is capable of satisfying customers; and with emphasis on creativity and innovation, promote individual and group learning. This article describes foundation and principles of the model and its functions, first, and then discuss about self assessment, the advantages of using this model in organizations and the role and importance of it in organization excellence