ABSTRACT
Introduction and Aims: fruits and vegetables as parts of healthy food system are recommended. Individuals who have high consumption of fruits and vegetables, less likely to involve overweight and danger of encountering to cordial disease and special type of cancer is reduced. Consumption of fruit and vegetable lead to safe from type 2 diabetes ,brain strike, long term pulmonary diseases, eye cataract, blood pressure and intestine disease
Materials and Methods: this cross-sectional analytic study implemented on 200 citizen in Ilam by random sampling. Data gathering tools are questionnaire include constructions of developed planned behavior theory
Results: attitudes, habits, and intention have impact directly on consumption of fruit and vegetables. However attitude and habits affected consumption of fruit and vegetables thereby intention. Based on general effect of variables after habits, attitude was the second factor that predicts the consumption. Mental norms have no significant direct effect on consumption of fruit and vegetables
Conclusion: hygienic theories such as planned behavior theory can help to predicting and planning healthy behaviors. Planned behavior theory can be used for planning and intervening in order to preventing of disease