ABSTRACT
As a developing country, we are embracing new technologies while keeping our customers in mind. However, the covid- 19 pandemic had a significant impact on the entire country. The people's ability to satisfy their needs and desires would be harmed by the unexpected shutdown. The streets are deserted, and the stores are closed. As a result, individuals are adopting new technology, virtual platforms, and social media engagement. They make their purchases using an e- commerce platform. Each customer's perception and online buying behavior are likewise monitored by the companies. With the use of the relative importance index, we are analyzing how social media, advertisements, celebrities, and other factors are influencing consumers' online buying behavior during the covid-19 outbreaks.
ABSTRACT
Objective:To explore the relationship among lottery buying behaviors,risk attitudes and lottery re-lated cognitive distortions,in order to propose suggestions about the intervention of problem lottery players and the healthy development of the lottery.Methods:Totally 228 lottery players (120 males,108 females;150 unmarried,78 married)sampled from Jinan were asked to fill out the Questionnaire of Lottery Buying Behavior (LBB),Domain Specific Risk-Taking Scale (DOSPERT)and Lottery Related Cognitive Distortions Scale (LRCD).Correlation a-nalysis and path analysis were used to analyze the data.Results:The scores of irrational behavior of LBB were posi-tively correlated with the DOSPERT total scores and its factor scores of recreation and gambling,and positively cor-related with the LRCD total scores and its factor scores except optimistic (r=0.17 -0.34,Ps<0.01 ).While the scores of rational behavior of LBB were negatively correlated with DOSPERT total scores and factor scores of rec-reation and gambling,and negatively correlated with LRCD total scores and its factor scores of illusion of control, illusory correlation,over optimistic and gamblers'fallacy (r=-0.18 --0.37,Ps<0.01 ).Path analysis showed that lottery related cognitive distortions had complete mediating effect between risk attitudes and irrational behaviorsof buying lotteries.Lottery related cognitive distortions partially mediate the relationship between risk attitudes and rational behaviors of buying lotteries.Conclusion:It suggests that the higher risk attitudes the lottery players hold, the greater cognitive distortions they will have,which in turn the irrational behaviors of buying lotteries might easily to have.
ABSTRACT
El objetivo del presente estudio fue identificar los efectos del escenario de consumo (Foxall, 2007) y el nivel de reforzamiento informacional (Foxall, 2005) sobre la probabilidad de ocurrencia de la conducta de compra. En el estudio participaron 56 personas entre los 18 a los 22 años de edad, 26 hombres y 30 mujeres, seleccionados mediante muestreo por conveniencia. Se diseñó un aplicativo web que emuló condiciones de compra tipo tienda virtual y se realizó un análisis funcional mediante un modelo logit de RL (regresión logística) para calcular los efectos individuales y grupales de las variables independientes de la investigación. Los resultados del estudio indican que hay diferencias significativas en las predicciones realizadas con modelos logit bivariados y modelos logit multivariados de los efectos del escenario de consumo y el reforzamiento informacional, sobre la probabilidad de ocurrencia de la conducta de compra. Así mismo, los resultados indican que dichos efectos pueden ser interpretados en el marco de una perspectiva operante de la conducta simbólica.
The aim of this study was to identify the effects of the consumption scenario (Foxall, 2007) and the level of informational reinforcement (Foxall, 2005) on the probability of buying behavior. The study involved 56 people between 18 to 20 years of age selected through intentional sampling. We designed a web application that emulated conditions of purchase in a virtual store. Functional analysis was performed using a logit model of LR (logistic regression) to calculate individual and group effects of independent variables. Results indicate that there are significant differences in predictions performed with bivariate and multivariate logit models of the effects of consumption scenario and informational reinforcement on the probability of buying behavior. These effects can be interpreted in the context of an operant perspective of symbolic behavior.
ABSTRACT
A pesar del interés por estudiar el comportamiento de compra de minorías étnicas, gran parte de las investigaciones se centran en los inmigrantes y no en los pueblos originarios indígenas, de importancia en Chile y América. Considerando el aumento de las importaciones de alimentos en Chile, se determinó la importancia del país de origen en la decisión de compra de carne bovina en personas de distinta etnia en las Regiones de La Araucanía y Metropolitana (Chile), a través de una encuesta personal a 400 mapuches y 400 no mapuches. Mediante análisis conjunto se determinó que el país de origen fue levemente menos importante que el precio (44,4% y 55,6%), sin diferencias significativas según etnia, pero se detectó un posible efecto etnocentrista regional. Utilizando análisis de conglomerados jerárquicos, se distinguieron dos perfiles principales de consumidores: el grupo mayoritario (62.5%), asignó mayor importancia al precio, mientras el segundo grupo (28.1%) dio superior relevancia al origen. Los segmentos presentaron diferencias según la región de residencia, grupo socioeconómico y persona que compra los alimentos. Por tanto, los resultados de esta investigación permitieron concluir que la importancia del país de origen como atributo en el proceso de decisión de compra de carne bovina no se encuentra asociado al origen étnico del consumidor, considerando el principal pueblo indígena de Chile, los Mapuche, pero si con la región de residencia.
Despite the interest in studying the purchase behaviour of ethnic minorities, the majority of investigations concentrate on immigrants and not on indigenous local peoples, which are of importance in Chile and the rest of America. Considering the increase in food imports into Chile, a personal survey was carried out of 400 mapuche and 400 non mapuche persons to determine the importance of the country of origin in the purchase decision for beef in people of different ethnic groups in the La Araucanía and Metropolitan Regions (Chile). Conjoint analysis revealed that country of origin was slightly less important than price (44.4% and 55.6%), with no significant differences by ethnic group, but a possible regional ethno-centrist effect was detected. Using analysis of hierarchical conglomerates, two principal consumer profiles were distinguished: the majority group (62.5%) assigned greater importance to the price, while the second group (28.1%) assigned greater importance to the origin. The segments presented differences by region of residence, socio-economic group and person who purchases the food. Thus from the results of this research it may be concluded that the importance of the country of origin as an attribute in the purchase decision process for beef is not associated with the ethnic origin of the consumer, considering the principal indigenous people in Chile, the Mapuche, but it is associated with the region of residence.