ABSTRACT
Resumen Introducción: En el artículo se realiza el planteamiento de un modelo conceptual para la gestión de la innovación en una empresa de ventas al consumidor final Objetivos: Identificar patrones o consensos que permitan determinar cuál es el modelo adecuado de la gestión para la innovación en una empresa de venta al consumidor final, un modelo que fortalezca los procesos de la innovación, que permita a las empresas mejorar su posición competitiva y elevar su desempeño de innovación. Materiales y métodos: Para tal efecto se realizó un análisis de la literatura especializada a través de ecuaciones de búsqueda en la base de datos Scopus en modelos para la gestión de la innovación arrojando un total de 41 variables clave, posteriormente se generaron tres encuestas con preguntas cerradas en escala Likert las cuales se aplicaron a actores en innovación en empresas de ventas al consumidor final con el fin de priorizar las variables del modelo, ubicarlas dentro del concepto de entradas, proceso de transformación y salidas y priorizar los prototipos de modelos de gestión de innovación propuestos. Resultados: De acuerdo con el análisis de la información encontrada se definieron 26 variables críticas del modelo para este tipo de empresas, entre las más importantes se resaltan: co-working, capacidad digital con foco en consumidor, innovación abierta, análisis de información de cliente y consumidor, tendencias tecnológicas enfocadas en consumidor y visión a largo plazo de innovación. Conclusiones: De acuerdo con la revisión de artículos, patentes, documentos técnicos se encontraron un total de 41 variables relacionadas con un modelo de gestión de innovación de las cuales las 26 variables fueron priorizadas por los actores como altamente importantes en el modelo sugerido para empresas de venta al consumidor final, además, los lineamientos y metodología aplicada en el trabajo realizado, permiten tener mayor claridad sobre la propuesta a futuro de diseños de modelos específicos en gestión de la innovación para determinado sector.
Abstract In the article proposes a conceptual model for the management of innovation in a sales company to the final consumer, the objective of de paper is to identify patterns or consensus that allow to determine which is the appropriate model of management for innovation in a sales company to the final consumer, a model that strengthens innovation processes, which allows companies to improve their competitive position and raise its innovation performance, for that effect, an analysis of specialized literature was made through search equations in the database Scopus regarding management innovation models, throwing a total of 41 key variables. Later, three surveys were generated with closed questions in scale Likert which were applied to experts in innovation in sales companies to the final consumer in order to prioritize the variables of the Model, locate them within the concept of inputs, process transformation and outputs, and prioritize the prototypes of proposed innovation management models, according to the analysis of the information, 26 critical variables of the model were found and defined for this type of companies. Amongst the most important are: co-working, digital capacity with a focus on consumers, open innovation, customer and consumer information analysis, consumer-focused technology trends and long-term innovation vision. a total of 41 variables related to an innovation management model were found, of which the 26 variables were prioritized by the actors as highly important in the model suggested for a sales companies to the final consumer, in addition, the guidelines and methodology applied in the work done, allow to have greater clarity about the future proposal of designs of specific models in innovation management for a given sector.
Resumo Este artigo apresenta a abordagem de um modelo conceitual para a gestão da inovação numa empresa de vendas ao consumidor final. O objetivo do artigo é identificar patrões ou acordos que permitam determinar qual é o modelo adequado da gestão para a inovação numa empresa de venda ao consumidor final, que fortaleça os processos da inovação, que permita ás empresas melhorar sua posição competitiva e elevar seu desempenho de inovação; para tal efeito realizou-se um análise da literatura especializada através de equações de pesquisa na base de dados Scopus em modelos para a gestão da inovação jogando um total de 41 variáveis chave, posteriormente geraram-se três pesquisas com questões fechadas na escala Likert que aplicaram-se em atores de inovação em empresas de vendas ao consumidor final com o fim de priorizar as variáveis do modelo, coloca-las no conceito de entradas, processo de transformação e saídas e priorizar os protótipos de modelos de gestão de inovação propostos. Segundo o análise da informação encontrada definiram-se 26 variáveis críticas do modelo para este tipo de empresas, entre as mais importantes destacam-se: co-working, capacidade digital com foco no consumidor, inovação aberta, análise de informação de cliente e consumidor, tendências tecnológicas focadas no consumidor e visão ao longo prazo de inovação. Um total de 41 variáveis foram encontradas no modelo de gestão de inovação das quais 26 variáveis foram priorizadas pelos atores como altamente importantes no modelo sugerido para empresas de venta ao consumidor final, além, os lineamentos e metodologia aplicada no trabalho realizado, permitem ter maior claridade sobre a proposta para futuro de desenhos de modelos específicos na gestão da inovação para determinado setor.
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Background and Objective: Working life quality is a combination of working environment variables which could be effective on job satisfaction increase, personnel retention and finally qualitative and quantitative promotion of services in each organization. So, Ministry of Health is not exempt from this rule. The present study has been performed with the aim of determining social workers working life quality working in Bushehr province health centers. Methodology: This study has been conducted in cross- sectional method (descriptive –analytical) on 467 social workers of the province health center. Statistical population selection and participation is in census form. Data collecting tool is Walton two-part questionnaire. The first part of questionnaire includes social workers demographic information which includes 7 questions. The second part of questionnaire which contains social workers working life quality includes 35 questions. Regarding wide usage of this questionnaire, its reliability and validity is confirmed and it is in an acceptable level. The collected information was analyzed using SPSS version 20 software and the results were analyzed using descriptive – analytical statistics, Pierson correlation and unilateral variance analysis. Findings: The average total score of social workers working life quality 97.5 indicates desirable level. Considering all cases, also inclusion of confounding cases in regression model , in respect of demographic information only the variables of city (p=0.026), age (p=0.006), working background( p=0.33) determine social workers working life quality. Conclusion: Working life quality of Boushehr province social workers is in desirable level and the impact of this variable is considerable in increasing job satisfaction rate and social workers motivation and as a result the society health level promotion. Regarding the role of some factors especially demographic factors in more promotion of this variable, necessity of identifying these factors and trying to improve working life quality has special significance.
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Background and Objectives: Intellectual capital is a topic that is formed in the shadow of economic, social and managerial development in recent years. Its purpose is trying to use of knowledge effectively in management and upgrading and improving the organizations, and it has attracted much attention in today’s environment. This study was conducted and implemented to evaluate intellectual capital and effective factors on it in the Yasuj University of Medical Sciences of Kohgiluyeh and Boyer-Ahmad. Materials and methods: This is a cross-sectional study and all employees, including managers, Yasuj University of Medical Sciences of Kohgiluyeh and Boyer-Ahmad province, selected for statistical population. This study was done in September 2015. 150 manager of university were participated in this project and completed the questionnaire. Collected and coded information was analyzed using SPSS-ver. 22 software. We used tables and diagrams for describing the statistical population and qui-square test and t-test for data analysis. Significance level was 0.05 in this study. Results: Mean and standard deviation of intellectual capital, human capital, costumer, and structural capital in study population were 61.3 (9.3), 60.6 (10.5), 62.7 (10.4) and 61.6 (11.2) respectively. Sex has had a significant relationship with the intellectual capital but; Age, job tenure and education have had no significant relationship with the intellectual capital. Conclusion: These scores indicate the middle and low level of intellectual capital in Yasuj University of medical sciences in Kohgiluyeh and Boyer-Ahmad province. It is necessary to plan for upgrading and improving the intellectual capital in the university.
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Con el objetivo de facilitar la comprensión de los cambios ocurridos en materia de administración empresarial y de gerencia de la calidad durante las últimas décadas, se describe brevemente la evolución histórica de los paradigmas gerenciales y de la gerencia de la calidad durante el presente siglo; se caracteriza su estado actual y se exponen los componentes fundamentales, así como los principios básicos de la gerencia total de la calidad. La gran crisis de los países industrializados a mediados de los años 70, produjo una verdadera revolución en materia de gerencia empresarial, caracterizada por la reducción del tamaño de las unidades productivas y del verticalismo en la gestión, así como por la búsqueda de una mayor participación de los trabajadores en la vida de la compañía mediante la creación de equipos de trabajo, entre otros aspectos. La administración de la calidad ha transcurrido por diferentes etapas desde su nacimiento. Algunas de ellas son: control de la calidad del producto, control de la calidad del proceso, planeamiento estratégico de la calidad y gerencia total de la calidad. Entre los principales componentes de la gerencia total de la calidad, se destacan: el liderazgo, el reconocimiento y la recompensa al empleado, el adiestramiento, el enfoque al cliente, la planificación estratégica y el benchmarking.
Total Quality Management in the Organizations It is briefly described the historic evolution of management paradigms with the goal of facilitating the understanding of changes ocurred in the field of management and quality management during the last decades; its current state is characterized and its main components are exposed as well as the basic principles of total quality management. The significant crisis of developed countries in the middle of the 70s generated a true revolution in terms of management and it was marked by the reduction in size of productive units and by management verticality and at the same time for the search of a greater involvement of workers in the companys life through the creation of working teams and so on. Quality management has gone through different stages since its birth among which we find: quality control of the product, quality control of the process, strategic planing of quality and total quality mangement. Among the main components of total quality management we have: leadership, employee acknowledgement and rewarding, training, customers approach, strategic planning, and benchmarking.