ABSTRACT
Based on the survey data of Bozhou city in Anhui province, the paper analyzes the present situation of choice behavior of vertical coordination forms by Chinese herbal medicine planters, and empirically studies the choice desire of planters on vertical coordination forms. The results show that the loose vertical coordination is the main form of choice behavior of planters, and there is no significant difference between different vertical coordination forms in obtaining of elements and planting scale, but the planting benefit of close vertical coordination is better than that of loose vertical coordination. The planters show positive intentions on close vertical coordination forms, and the empirical analysis indicates that the main factors as follows would influence the choice desire of planters: the education level of household head, whether there being a village cadre, professionalization degree of cultivation, source of seedling, reliability of price information, and attitude of sales risk.