ABSTRACT
Traditional Chinese Medicine (TCM) is an indispensable carrier of traditional culture for China to embrace the world. During the 14th Five-Year Plan period, the state proposed to "comprehensively promote the building of a healthy China, attach equal importance to TCM and western medicine, and vigorously develop the cultural industry of TCM". Promoting the development of TCM cultural industry needs scientific and innovative approaches. This paper explored how to realize the communication path of TCM culture from the perspective of "Industry-University-Research". Based on the analysis of the current situation of TCM culture communication, taking Shandong University of Traditional Chinese Medicine as an example, this paper integrated technology, human resources, resources, environment and information and other collaborative innovation elements to effectively gather, and explored a new way for the collaborative development of TCM communication with enterprises, schools, scientific research institutions and et al, aiming to further help TCM culture go abroad.
ABSTRACT
As an important part of China’s excellent traditional culture, Traditional Chinese Medicine (TCM) culture contains rich philosophical thoughts and has made important contributions to human health. The advent of the all media era has provided an opportunity for the full effect communication of TCM culture. On the basis of clarifying the scientific connotation of all media, this paper analyzed the dilemma faced by the all media communication of TCM culture under the background of the epidemic, and explored the all media communication path of TCM culture from four aspects: new ecology of content, new system of technology, new model of management, and new targeting of audience, so as to improve the communication, guidance, influence and credibility of the all media of TCM culture.
ABSTRACT
"Belt and Road" is not only a concept of space and international economic cooperation strategy,but also a China oriented culture framework in the area of globalization.The implementation of "Belt and Road Initiative" strategy needs to put culture first,while traditional Chinese medicine (TCM) culture is an important starting point to boost the "Belt and Road" construction.TCM culture communication with countries along "Belt and Road" should take strategies of overall communication,local communication and differentiation communication.And it also needs to promote the construction of TCM communication platform,to enrich TCM culture connotation,to build TCM culture brand and develop cultural and creative industries in TCM.