1.
International Journal of Traditional Chinese Medicine
; (6): 394-397, 2012.
Article
in Chinese
| WPRIM
| ID: wpr-418768
ABSTRACT
Many countries have developed standard strategy under the tendency of the economic globalization.TCM international standardization faces more and more competitions.This article analyzes the competitors and competitive status of TCM international standardization by the research methods of competitive intelligence,competitor analysis and SWOT analysis,and puts forward corresponding strategic measures in details.