ABSTRACT
Resumen El objetivo del presente estudio fue establecer las características del comportamiento proambiental de los estudiantes universitarios colombianos, esto es, identificar las actitudes, creencias, valoraciones, prácticas y conocimientos ambientales de estudiantes colombianos de diferentes carreras universitarias. Para ello se realizó un estudio descriptivo-correlacional de corte transversal con una muestra de 1503 estudiantes de diferentes carreras universitarias en cinco ciudades colombianas, con una probabilidad de incidencia de .5, 95 % de confianza y un error del 2.5 %. Los participantes fueron seleccionados aleatoriamente al interior de cada universidad y seles aplicaron el Inventario de Comportamiento Proambiental (ICP) y el Test de Conocimiento Ambiental (TCA), este último desarrollado específicamente para propósitos de la presente investigación. Se encontró que los estudiantes encuestados poseen actitudes y creencias ambientales positivas en la mayoría de las dimensiones. El nivel de conocimiento ambiental de los estudiantes en las cinco ciudades seleccionadas es bajo. Si bien no se observaron diferencias significativas entre las carreras respecto a las creencias, valoraciones, acciones y conocimientos ambientales, paradójicamente los estudiantes de ciencias ambientales ocuparon lugares inferiores a los que estudian ciencias económicas y administrativas. Se puede concluir que existen diferencias según la ciudad en las creencias, valoración, conocimiento y acciones ambientales de los estudiantes encuestados. El reporte de acciones ambientales presenta un perfil controversial pues al mismo tiempo las personas realizan comportamientos proambientales y antiambientales. Las instituciones universitarias y el gobierno tienen el desafío de lograr que la educación ambiental muestre los resultados esperados para el cumplimiento de las metas ambientales del país y del mundo.
Abstract The objective of the present study was to establish the characteristics of the pro environmental behavior of Colombian university students; that is, to identify the attitudes, beliefs, valuations, practices and environmental knowledge of Colombian students from different university careers. For this purpose, a cross-sectional descriptive-correlational study was carried out with a sample of 1503 students from different university careers in five Colombian cities, with an incidence probability of .5, 95 % confidence and an error of 2.5 %. The participants were randomly selected within each university and the questionnaires applied were the Pro environmental Behaviour Inventory (ICP) and the Environmental Knowledge Test (TCA); the latter was developed specifically for the purposes of this research. The students surveyed were found to have positive environmental attitudes and beliefs in most dimensions. The level of environmental awareness of students in the five selected cities is low. Although no significant differences were observed between the careers with respect to beliefs, valuations, actions and environmental knowledge, paradoxically the students of environmental sciences occupied inferior places to those who study economic and administrative sciences. Thus, in the analysis of specific items it was evidenced that the students of environmental sciences develop diverse anti environmental actions, in a similar way to the behavior patterns of the students of the other researched careers. With respect to the region, the results show that it is possible to conclude that there are differences according to the city with respect to the beliefs, valuation, knowledge and environmental actions of the students surveyed. Among the findings it is worth highlighting the results of Bucaramanga in terms of the report of environmental actions and the highest average in the TCA observed in that city. Similarly, Cali stands out along with Bucaramanga in its results, while Medellín obtained the lowest scores in environmental knowledge. Finally, in the report on environmental actions in university students, contradictory results are observed, given that it presents a controversial profile because people perform pro-environmental and anti-environmental behaviors at the same time, with positive environmental attitudes and beliefs in accordance with these attitudes. Regarding the knowledge about the environment, in the descriptive results the average of the test was 12 points, which means that the students failed the test. The multivariate analysis showed that the theoretical model on which the construction of the ICP was based and the instruments from which items were selected for its conformation, apparently has great predictive power with respect to the verbal report of environmental actions; however, the TCA, a test constructed specifically for this research, would covariate with almost all the factors of the ICP but does not predict causally the actions reported by the students. In general, this study shows that university institutions and the Colombian government have the challenge of ensuring that environmental education achieves the expected results for the fulfillment of both the country and the world's environmental goals. The results also demonstrates the need to articulate policies, actions and regulations to improve the quality of environmental education in universities, as well as to implement citizen behavior programs that promote responsible consumption, given that knowledge does not correlate with effective actions in terms of public services, green brands and solid urban waste management, among other areas.
ABSTRACT
En este trabajo se analiza la eficacia de las tácticas de influencia social basadas en principios psicológicos (compromiso/coherencia) y culturales (identitario, conspicuo, estatutario) para el favorecimiento de la intención de conducta proambiental. Se realizó un estudio experimental mediante un diseño factorial 2 × 5 donde las variables fueron el tipo de táctica de influencia discursiva manipulada en cada grupo experimental y el género. La variable dependiente midió la intención de conducta proambiental relacionada con la reducción del desperdicio, gasto desmedido o innecesario de agua, gas y electricidad en el hogar. Se comprobó la eficacia de las tácticas para el favorecimiento de la intención de comportamiento proambiental y se encontraron diferencias significativas entre hombres y mujeres en los mensajes basados en los principios de coherencia y consumo conspicuo.
This paper analyzes the effectiveness of social influence tactics based on both psychological (commitment/consistency), and cultural principles (identitarian, conspicuous, statutory), for favoring the intention of pro-environmental behavior. An experimental study was conducted using a 2x5 factorial design, where the variables were the type of influence tactics manipulated by discourse in each experimental group and gender. The dependent variable measured the intention of pro-environmental behavior related to reducing waste, wasteful or unnecessary expense of water, gas and electricity at home. The effectiveness of the tactics for favoring the intention of pro-environmental behavior is verified, and significant differences are found between males and females in messages based on principles of coherence and conspicuous consumption.
ABSTRACT
El presente artículo analiza el problema de la EA (educación ambiental) para el desarrollo de comportamientos sustentables desde el marco de las prácticas culturales. Desde esta perspectiva, se analizan los factores infraestructurales que contribuyen al desarrollo de las problemáticas ambientales y se relacionan con los aspectos estructurales de la cultura que actúan determinando el contexto en el que ocurre la interacción de los individuos con su entorno ambiental. Se analiza específicamente el caso colombiano en cuanto a la configuración de macrocontingencias y metacontingencias para el comportamiento sustentable, y finalmente, se conceptualiza la EA como un proceso que ocurre en diferentes espacios sociales más allá de las Instituciones Escolares.
This article analyzes the problem of the EE (environmental education) for sustainable behavior development from the framework of cultural practices. From this perspective, are considered the factors contributing to infrastructure development and environmental issues related to the structural aspects of culture that act determining the context to interaction of individuals with their environment. It specifically examines the case of Colombia in terms of metacontingencias and macrocontingencias configuration for sustainable behavior, and finally, the EE is conceptualized as a process that occurs in different social spaces beyond the schools.