IMPACT OF FEAR ON DEMOGRAPHY PROFILE AND EDUCATION TOWARDS THE PURCHASE OF NUTRITIONAL SUPPLEMENTS DURING COVID19 PANDEMIC

Every human being, from birth to death, is inevitably accompanied by the dominant emotion of fear. It starts when we perceive a physical or emotional threat to our life that poses a variety of risks. The customer was structurally exposed to the dread that is present in the possibility of impending infection, per the research findings at the period of "lockdown" (average score = 4.26; standard deviation = 0.865; relative standard deviation = 22.3%). Evidently, all people have a deep-seated dread of COVID-19 infection, which manifests as conscious and unconscious anxieties and phobias that influence purchases, but it can also be a helpful defence mechanism that prevents us from dying before our time. According to respondents, existential insecurity and imbalance are the root causes of fear during a pandemic (average score = 4.57, standard deviation = 1.41, and relative deviation = 21.8%). Additionally, fear was defined for the purposes of this study as an unpleasant, uncomfortable feeling related to a current or potential COVID-19 threat that increases intake in both men and women. Because the specific elements of the threat affect the emotional reaction, the perception of risk and danger, and the consumption of dietary supplements, it is crucial to consider the peculiarities of the threat of coronavirus infection. This is confirmed by the finding that 75% of respondents reported their use of dietary supplements has increased since the pandemic's beginning

A-study-on-consumer-buying-behaviour-towards-departmental-stores-with-special-reference-to-imphal-city

This study explores consumer buying behavior towards departmental stores in Imphal city, aiming to help retailers better understand and capture their target consumers. The research type is qualitative in nature, as the aim was to uncover underlying consumer motivations regarding departmental stores in the Imphal area of Manipur. A sample of 105 respondents was analyzed using statistical tools including percentage analysis, rank analysis, and Likert scale. The results indicate that consumers prefer stores offering a variety of quality-maintained products, with discounts and special offers also playing a significant role in attracting customers. This study underscores the importance of continued analysis and assessment of consumer behavior and satisfaction in ensuring the long-term success of businesses

A Study On Factors Influencing Consumer Buying Behaviour Towards Online Shopping In Karaikudi Town

The idea of online purchases is becoming more popular as a result of the development in the fields of information and technology. People now look for alternate options for purchasing because they do not have enough time to directly go to a store to place an order. Nowadays, individuals prefer to make online purchases, use credit or debit cards to pay their utility bills, and have goods delivered to their doorstep at a cheaper and more attractive price. The current study was carried out to assess influencing factors in Karaikudi town and to rank influencing factors with online shopping. Primary data have been collected from 120 respondents in the study area with the help of an interview schedule. Percentage analysis and the ranking method were used to analyse the collected data. The findings of the study reveal that majority of the respondents (55.83%) are male, most of the respondents (35.84%) belong to the age group upto 25, and 34.17% of the respondents purchased clothing through online shopping

A Study On Consumer Behavior While Selecting A Hotel For Meal In Nashik City

This article reviews the hospitality industry. The study is focused on influencing factors on consumer buying behaviour while selecting a hotel for dinner/lunch purposes. This paper aims to study consumer decision-making processes or thought processes while choosing any hotel for the meal. Different parameters like hotel services influence the choice of hotel selection, received information, personal preferences, etc. This study concentrated on all things consumer is concerned about and why. The cluster is made based on the likability of the customer, interest of customer which includes (Hospitality, Service, Hygiene, Quality, and Ambience, Experiences of other Customers, Infrastructure, and Hotel Location etc.) why and how people select any hotel that gives an idea about the attitude of the customer and his behaviour. Consumer behaviour changes concerning needs and priorities in the selection of hotels. Therefore it is an attempt to understand consumer buying behaviour and factors influencing choice/selection of hotels by consumers in Nashik city.

A study of changing trends in consumer preferences and perspectives towards health-care services during the pandemic

Department of Diabetology, Dr. Srikanth’s Diabetes Specialities Centre, Vijayawada, Andhra Pradesh, India

School of Entrepreneurship and Management Studies, SRM University, Amaravati, Andhra Pradesh, India

Department of Diabetology, Life Care Diabetes Specialities, Guntur, Andhra Pradesh, India

Department of Diabetology, Helios Hospitals, Tirupati, Andhra Pradesh, India

Impact of public health lecture intervention on consumption behaviour towards indigenous staple carbohydrate foods

Background: The increase in non-communicable diseases (NCDs) experienced more in the developing countries can be attributed to changes in demography (rural to urban migration) and changes in pattern of food consumption. With the increasing incidences in diabetes globally, dietary restrictions and modifications in consumption behaviors still remains the bedrock in the prevention and management of the disease. Specific education to prevent or manage people’s lifestyle in order to combat NCDs such as diabetes are widely available, but assessment of knowledge about dietary fiber and its impact on staple foods consumption is largely unexplored.Methods: This study utilized nutritional education as an intervention strategy to bring about changes in consumers consumption behaviour, changing their perspective in consumption of root and tuber crops in relation to wheat in the study area. The intervention involved public health lecture on the nutrition values of staple carbohydrate root and tuber crop foods (cassava and yam) with focus on their dietary fibre content, relative to wheat.Results: The statistical analysis showed that there is a significant difference in the dietary habits in urban and in rural areas. Intervention resulted in shift in consumption behavior towards indigenous staple carbohydrate food crops. The changes in behavior were more obvious in urban dwellers, especially in favour of cassava consumption.Conclusions: Education or information targeted to correct the consumption behaviour of specific group of individuals stands a chance in impacting and improving their food choices and dietary behaviours.

A influência da propaganda no processo de decisão de compra do adolescente brasileiro / The influence of advertising in the buying decision-making process among brazilian adolescents

O presente trabalho versa sobre aspectos referentes ao consumidor e a fatores que podem influenciar sua decisão de compra, como a propaganda. Concentra-se no comportamento do consumidor adolescente brasileiro recifense, uma vez que poucos estudos têm sido feitos nesta área no Brasil. Aborda inicialmente aspectos relativos ao contexto social brasileiro, relacionados à adolescência e aspectos do marketing, de forma particular a uma de suas táticas promocionais, a propaganda. Analisa criticamente as possíveis relações diretas ou indiretas da propaganda com o processo de decisão de compra do consumidor. Teve como objetivo principal verificar se a propaganda exerce influência determinante na decisão de compra dos adolescentes. Apoia-se na teoria das facetas e na abordagem quali-quanti, usando como instrumentos a associação livre, a classificação dirigida, situação hipotética de compra e escala Likert relacionada ao peso da propaganda para decisão de compra. Análises descritivas, de variância Kruskall-Wallis e multidimensional através da técnica SSA (Smallest Space Analysis) e de entrevista foram realizadas. Verificou-se que a propaganda não se apresenta, na opinião dos participantes, como uma influência determinante na decisão de compra dos mesmos.

This work refers to consumers' aspects and motives, such as adverts, which can influence the buying decision process. It focuses on Brazilian adolescent's consumer behavior, since only very few studies have explored this field so far. It initially covers aspects related to adolescence and marketing in the city of Recife (PE) social context, especially advertising as a promotional strategy. It critically analyses the possible direct or indirect relation between advertising and buying decision. The main goal was to verify whether adverts can have a determinant influence on the adolescents' buying decisions. It draws upon facets theory as its framework, the quali-quanti approach as well as instruments for data collection such as free associations, directed classifications, hypothetical buying situation, Likert's scale and interviews. Descriptive, variance (Kruskall-Wallis) and multidimensional analysis (Smallest Space Analysis) were also applied. The findings suggest that commercial advertising are not perceived as a determinant influence on adolescents´ buying decisions.