Os perfis de gamers adultos pagantes: uma análise sobre os valores preferidos em jogos / The profiles of paying adult gamers: an analysis of the preferred values in games

Os indivíduos constantemente tomam decisões de consumo, que também impactam na cadeia que participa direta ou indiretamente para a criação daquele produto ou serviço. Assim, compreender melhor os perfis dos consumidores de jogos digitais auxiliam os desenvolvedores locais a produzir jogos que despertem e mantenham o interesse desses gamers, tornando esse, o principal objetivo desta pesquisa. Para tal, utilizou-se a Análise de Clusters, através do método K-means para variáveis categóricas, onde foram encontradas quatro personas. Os grupos com mais idade e com renda mensal de R$ 2.200,01 a R$ 4.400,00 expressou um comportamento prudente em relação aos gastos com jogos (gastaram de 0 a 100 reais, nos últimos 6 meses). Os outros dois grupos restantes, mais jovens, apresentaram características financeiras distintas: o de menor renda mensal (até R$ 1.100,00) não foi o que menos gastou com jogos eletrônicos nos últimos 6 meses (101 a 250 reais). A pesquisa também concluiu que "autonomia para seguir vários caminhos" foi bastante valorizada pelos 4 perfis, nomeados de "jogador retraído", "jogador apaixonado", "jogador nostálgico" e "jogador vontade", refletindo as características principais de cada perfil.

Individuals constantly make consumption decisions, which impact not only the consumer, but also the entire chain that participates directly or indirectly in the creation of that product or service. Thus, there is a need to better understand the profiles of consumers of digital entertainment games, so that local developers can produce games that arouse and maintain the interest of these gamers, making this the main objective of this research. For this, Cluster Analysis was used, through the K-means method for categorical variables, where four personas were found, which were translated by their reference profiles (detailed in D descriptions), and represented a set of similar profiles in the sample space of the respondents, with homogeneous characteristics to this "focal profile". The groups composed of the oldest age group (31 ­ 40 years old) and with a monthly income of BRL 2,200.01 to BRL 4,400.00 expressed a prudent behavior in relation to spending on games (they spent from BRL 0.00 to BRL 100.00 in the last 6 months). The other two remaining groups, formed by the younger age group (21 ­ 30 years), had different financial characteristics: the one with the lowest monthly income (up to BRL 1,100.00) was not the one who spent the least on electronic games in the last 6 months. (BRL 101.00 to BRL 250.00). The survey also concluded that "autonomy to follow several paths" was highly valued by the 4 profiles, named "withdrawn player", "passionate player", "nostalgic player" and "willing player"" to reflect the main characteristics of each profile.

Hair straighteners: an approach based on science and consumer profile

Technological progress has allowed women to change their natural hair configuration according to their will. This type of treatment is very popular around the world, even involving the use of prohibited chemicals, such as formaldehyde. Studies of hair characterization, straighteners and toxic evaluation are available in the literature, although few studies have evaluated the consumer profile or the current legislation of Brazil and the European Union (EU) and its influence on the consumption of hair straighteners. Previous studies from our research group have shown that hair care is essential for the quality of life and well-being of women. Within this context, the present study aimed to evaluate the profile of Brazilian hair straightener consumers, as well as the legislation of Brazil and the EU and its influence on the use of these products. The consumer profile was evaluated by applying questionnaires and the legislation was examined using documental and bibliographic exploratory research. The results provided a full understanding of the current legislation of Brazil and its similarities to EU legislation. It was observed that over 50% of Brazilians currently use or have previously used hair straightener products, even persons who do not have curly hair, suggesting that straight hair is more attractive for today's society. Although the study participants consider the current legislation to be important, over 40% do not know the active ingredients present in the hair straightener they use. Finally, the legislation is not considered in terms of the daily hair treatment routine, with the esthetic result being more important to the consumer

Processing potential of jellies from subtropical loquat cultivars

Abstract To increase the availability to consumers and add more value to loquat (Eriobotrya japonica Lindl.), which is a very perishable and seasonal fruit, and in order to identify which cultivars grown in subtropical regions are more suitable for jelly processing, the objective of this study was to evaluate the influence of different loquat cultivars (Fukuhara, Kurisaki, Mizumo, Mizuho and Mizauto) grown in subtropical regions of Brazil on the physicochemical characteristics, rheological properties and sensory acceptance of the resulting jelly. Based on sensory acceptance the most suitable loquat cultivars for jelly processing are Kurisaki and Mizuho. In this study it was found that the consumer prefers a more acidic, less sweet, less firm or softer loquat jelly, clearer with a more intense red color.

Profile of practitioners of supervised physical exercise in the southern region of Brazil / Perfil dos praticantes de exercício físico supervisionado da região sul do Brasil

With 23,398 fitness academies, catering for around seven million users, Brazil ranks second behind the United States in the number of units. The objective of this study is to delineate the profile of supervised physical activity practitioners in the three most southern states of Brazil (Paraná, Santa Catarina, and Rio Grande do Sul), analyzing the reasons which lead them to choose a fitness service. Fitness academy clients were also surveyed in relation to their alcohol, tobacco and food supplement usage. Seven hundred and ninety-seven (797) people were evaluated by means of a questionnaire. Data was collected in 24 fitness academies (eight in each state) in the three most southern states of Brazil. It was observed that those who practiced exercise regularly at fitness academies smoked little, consumed few food supplements, and with (50.44%) of those surveyed stating that they consumed only moderate amounts of alcohol. The majority, (34.13%) of exercise practitioners in southern Brazil chose to go to the gym five times a week, (40.99%) went at night, with (40.56%) giving as their reason for practicing exercise as being a way to improve their health. The distance between their home and the gym was the most important reason in choosing a place to conduct training. Intense individual activities were the most practiced type of exercise, there being no statistical difference between the percentages in the three states.

O Brasil ocupa o segundo lugar do mundo em número de academias, totalizando 23.398 unidades com cerca de sete milhões de frequentadores, ficando atrás apenas dos EUA. Neste sentido, o objetivo desse estudo foi delinear o perfil dos praticantes de atividade física supervisionada, analisando os motivos que os levam a escolher um serviço de fitness, bem como traçar o perfil de consumo de álcool, tabaco e suplementos alimentares dos habitantes da Região Sul do Brasil. Foram avaliadas 797 pessoas através de um questionário próprio. A coleta foi realizada em 24 academias divididas em oito para cada um dos três estados do Sul do Brasil. Observou-se que os frequentadores de academias da área de abrangência da pesquisa fumam pouco, consomem poucos suplementos alimentares e apenas 50,44% dessa população consome bebidas alcoólicas de maneira moderada. A maior parte (34,13%) dos praticantes de exercício físico do Sul do Brasil optam por frequentar a academia cinco vezes por semana, no período noturno (40,99%), com o intuito de melhorar a saúde (40,56%). A distância entre a residência e a academia se mostrou o motivo mais relevante para escolher um locar para realizar o treinamento. O tipo de exercício mais praticado são as atividades individuais mais intensas e não houve diferença estatística entre os percentuais nos três estados estudados.

Características sociodemográficas de los consumidores de heroína en Medellín-Colombia / Sociodemographic characteristics of heroin consumers in Medellin, Colombia

Este artículo tiene su sustento en la investigación "Consumo de Heroína en Medellín y Área Metropolitana. Estudio de casos", la cual se desarrolló con un enfoque mixto, donde se exploraron y midieron variables sociodemográficas; características de los consumidores (antecedentes personales y familiares del consumo de drogas, motivos de consumo, patrones de consumo, intentos por dejar de consumir, tratamientos recibidos), modos de consumo (patrones, vías, ritos, practicas) y problemas asociados al consumo (salud, legales, escolares, familiares, económicos). Este trabajo se centra en las variables socio demográficas y algunas características de los consumidores. Los investigadores consiguieron entrevistar a 42 consumidores de esta sustancia apenas emergente en el país, contactados en centros de tratamiento y a través de la técnica bola de nieve, y a los cuales se les aplico una entrevista semiestructurada, validada por expertos y prueba piloto, que fue procesada en Atlas ti, versión 5.5 para Windows. Entre los resultados encontrados sobresalen: que dichos consumidores son predominantemente hombres, de estado civil soltero, con edades comprendidas entre los 18 y los 23 años, sin hijos y muchos con estudios universitarios que aún no terminan, mayoritariamente se ubican en un estrato socioeconómico medio y tienen antecedentes familiares de consumo de sustancias psicoactivas, habiéndose iniciado en el consumo de drogas a edades tempranas, en promedio entre los 13 y los 15 años aproximadamente y todos presentan historia de poli consumo de sustancias psicoactivas.

This article is based on the research project "Heroin consumption in Medellin and its Metropolitan Area. A case study" carried out under a mixed approach to explore and measure socio-demographic variables; consumer characteristics, consumption practices and related problems. The researchers interviewed 42 heroin consumers, a substance consumption that is its earliest stages in the country, contacted through treatment centers and also using the snowball technique using a semi-structured interview which was validated by experts, piloted and processed with Atlasti, version 5.5 for Windows. The study has the following findings: that most of the consumers are 18 to 23 year-old, single, childless males, middle class college students, with a family background of psychoactive consumption, and they began using at the age of 13 to 15. All of them had a history of poly consumption of psychoactive substances.