Analysis on Tourism Value of Traditional Chinese Medicine Culture of Mawangdui Han Dynasty Tomb / 中国中医药信息杂志

Traditional Chinese medicine (TCM) cultural tourism, with the trait of health and unique features, is based on rich resources of medicine and profound TCM culture. TCM cultural tourism focuses on making tourists get TCM knowledge and enjoy TCM tourism activities. Mawangdui Han Dynasty Tomb, a key scenic spot to develop TCM cultural tourism in Changsha, has advantages of high TCM cultural value with a good geographical position, and superior geographic and tourist viewing conditions. It has a great value in TCM cultural tourism.

Analysis on Potential of TCM Cultural Tourism Product of Dendrobium officinale Exploited in Hunan Province / 中国中医药信息杂志

Dendrobium officinale is a kind of precious Chinese herbal medicine, which has good effects on the anti-aging, antineoplastic, and blood glucose reducing treatment. It has been listed in the top of “Nine Magic Herbs”, with significant cultural features of traditional Chinese medicine (TCM). Planting, processing, and cultural base construction of Dendrobium officinale in Hunan Province have obtained great achievements. Further combination of Dendrobium officinale with TCM culture will develop a series portable and convenient tourism products with the features of wide taking habits and large intended population. The planting of Dendrobium officinale should be integrated with ecofallow organically; the construction of science museums about Dendrobium officinale should be improved; the modern view on health maintenance “Health maintenance should focus on Yin nourishment” should be included in TCM cultural tourism in Hunan Province. All of these can improve the potential of tourism product development, meet the living requirements of modern people, and drive the development of tourist industry in Hunan Province.

Entre a ruína e a obra de arte: psicossociologia da percepção da cidade histórica turística / Between the ruin and the work of art: social psychology of touristic-historic city perception

Este artigo objetiva discutir o processo de significação da cidade histórica turística de Ouro Preto. Desenvolve-se por meio de uma pesquisa em psicologia social baseada na fenomenologia e no estudo micro-histórico da percepção. O trabalho foi baseado em extensa pesquisa de artigos, livros e outras fontes sobre a cidade de Ouro Preto. Ao final, mostram-se os diferentes discursos concernentes a quatro campos perceptivos criados durante o século XX.

This article aims to discuss the signification process of the tourist-historic city of Ouro Preto. It is developed through a social psychology research based on a phenomenological approach and a micro-historical study of perception. It was based on an extent research on articles, books and others documents about Ouro Preto city. At the end, one shows the different discourses concerning four main perception fields created during the 20th century.