ABSTRACT
Resumen La psicología y las neurociencias ofrecen nuevas perspectivas para comprender el comportamiento económico y del consumidor. La neuroeconomía provee un nuevo marco de referencia para comprender la forma en la que las estructuras neuroanatómicas del cerebro se encuentran implicadas en las decisiones financieras de los individuos. En este contexto, el objetivo de la investigación es identificar la asociación entre la inhibición cognitiva y la cantidad de dinero que gastan los universitarios. Participaron 40 jóvenes universitarios, 47.5 % hombres y 52.5 % mujeres, entre 18 y 25 años, de la Ciudad de Querétaro, México. La inhibición cognitiva se evaluó con el Test de Stroop. Además, se preguntó sobre datos sociodemográficos y los gastos mensuales. Los resultados muestran descriptivamente el nivel de gasto de los jóvenes y las puntuaciones del efecto Stroop. Los jóvenes tienen puntuaciones medias en Palabra, Color, Palabra - Color e Interferencia, acorde a los parámetros establecidos. Respecto al gasto mensual se observa que, en promedio, gastan $ 666 pesos mexicanos (34.04 USD / 31.13 EUR). Adicionalmente, se encontró un déficit en el control inhibitorio relacionado con un aumento en el nivel de gasto realizado por los estudiantes universitarios, es decir, aquellos que gastan y compran, en mayor medida presentan dificultades en su inhibición cognitiva (autocontrol). El control inhibitorio se asoció con la edad y esta, a su vez, con el nivel de dinero gastado. Por último, se profundiza en la utilidad de los resultados dentro de la neuroeconomía en México y demás países latinoamericanos, así como su aporte como línea de investigación.
Abstract Psychology and neuroscience offer new perspectives to understand consumer and economic behaviour. Neuroeconomics provides a new frame of reference to understand the way in which the neuroanatomical structures of the brain are involved in the financial decisions of people. Currently, measurement scales are an application alternative to assess people's executive functions and cognitive inhibition quickly. In the present study for the evaluation of cognitive inhibition we will use the Stroop Test (Golden, 1994), which examines the cognitive processes associated with cognitive flexibility; the interference resistance from external stimuli and its effect on behaviour. The plates that make up the Stroop test present different possibilities for analysis and interpretation. Within neuroeconomics, there is an area that investigates how cognitive and affective regulation is critical to achieve economic results, in addition to investigating the problems caused by consumption and spending that people have in their daily lives. There is research shown that individuals who make compulsive purchases show cognitive deficiencies and difficulties in inhibiting their responses. Furthermore, compulsive purchases correlate with financial executive functioning, particularly with impulse control, organization and planning, showing that compulsive purchases are not limited only to impulse control. In Latin America and particularly in Mexico, there are few studies on neuroeconomics or consumer neuroscience, so consider that this research is an innovative contribution to the subject in our region. In this context, the objective of the research is to identify the association between cognitive inhibition and the money university students spend. This research evaluated the association between cognitive inhibition and the money university students spend. A total of 40 university students participated, 47.5 % men and 52.5 % women, between 18 and 25 years, from the City of Querétaro, Mexico. Cognitive inhibition was evaluated with the Stroop Test. In addition, sociodemographic data and monthly expenses were asked. The results descriptively detailed the level of youth spending and the Stroop effect variables. Young people have mean scores in Word, Colour, Word - Colour and Interference, according to the established parameters. Regarding monthly expenses, it is observed that on average they spend $ 666 Mexican pesos (34.04 USD / 31.13 EUR). In addition, a deficit was found in the inhibitory control related to an increase in the level of expenditure made by university students, that is, those who spend and buy more have difficulties in their cognitive inhibition (self-control). Inhibitory control is associated with age and this time with the level of money spent. Additionally, the inhibition processes allows us to assume certain activity in the orbitofrontal cortex (OFC) and the dorsolateral prefrontal cortex (DLFC), while they are ready to spend and who has problems with the control of their money, they cannot realize the excessive expenses that it does not recognize the symptoms that drive it to compulsive buying. The findings provide evidence to the neuroeconomy, as well as to the posture of cognitive control. Furthermore, it is corroborated that performance tests are an alternative in the detection of executive functioning deficiencies in a short time of application and provide evidence in the approach to neuroeconomics through this form of measurement. This offers a novel vision to understand the personal finances of Mexicans and their economic behaviour. Financial and consumer behaviour has become our main line of research from a neuroeconomic perspective; in the future, we intend to continue this study by incorporating affective and neurobehavioral factors involved in financial decisions in young people of our country. Finally, the usefulness of the results within the neuroeconomics in Mexico and Latin America is deepened, as well as its contribution as a line of research.
ABSTRACT
La inhibición y la flexibilidad cognitiva son funciones ejecutivas principales, mientras la primera aportaría al funcionamiento de la segunda. Actualmente, se identifican distintos procesos inhibitorios -inhibición perceptual, cognitiva y de la respuesta- que presentarían relaciones diferenciales con diversas habilidades. Sin embargo, no se registran estudios sobre tales relaciones con la flexibilidad cognitiva durante los primeros años escolares, donde estas funciones están en desarrollo y contribuyen con el desempeño escolar. Este trabajo se propuso estudiar la relación y contribución de cada proceso inhibitorio a la flexibilidad cognitiva en niños escolares de 6 a 8 años. Los participantes (N=171) efectuaron tareas inhibitorias y de flexibilidad cognitiva. Los resultados muestran una relación baja entre la inhibición perceptual y la flexibilidad cognitiva y ausencia de relaciones con los otros procesos inhibitorios. Ello aporta evidencia al modelo no-unitario de la inhibición y permite discutir sobre la relación de los procesos durante el desarrollo(AU)
Inhibition and cognitive flexibility are basic executive functions, and inhibition would contribute to performance of cognitive flexibility. Actually, different inhibitory processes are identified perceptual, cognitive and response inhibition. They engagement differentially in diverse skills; however, studies about differential relationships between inhibitory processes and cognitive flexibility during first years of school period are not registered. At this stage, all of these functions are in development and are essential for children's academic performance. The goal of this work is to study the relation and contribution of each inhibitory process with the cognitive flexibility, in scholar children from 6 to 8 years-old. The participants (N=171) carried out inhibitory and cognitive flexibility tasks. The results show low relation between perceptual inhibition and cognitive flexibility, and absence of relations with other inhibitory processes. The study contributes evidence in support of the non-unitary approach of inhibition, and allows discuss about relationships between these functions during the development(AU)
Subject(s)
Humans , Child , Executive Function , Academic Performance , Educational StatusABSTRACT
Resumen La atención selectiva es la función cognitiva que orienta la atención hacia los objetos o estímulos que resultan relevantes evitando la distracción frente a aquellos que son irrelevantes. En general, la literatura indica que el desempeño de la atención selectiva mejora notablemente con la edad, sin embargo, las diferencias vinculadas a esta variable no se cumplen para todas las condiciones de cantidad de estímulos distractores ni para todos los grupos de edad. Asimismo, aún no se ha explorado la contribución del control inhibitorio y la velocidad de procesamiento a esta mejora progresiva. Por este motivo, y debido a la escasez de estudios en población infantil, se propuso analizar la contribución relativa de la velocidad de procesamiento y de la inhibición al desempeño en una tarea de atención selectiva y búsqueda visual en esta etapa evolutiva. Para ello, se administró una tarea de búsqueda de conjunciones y una tarea simple de velocidad de respuesta a 295 niños de 6 a 13 años de edad. Los resultados permitieron plantear dos conclusiones principales: por un lado, que la atención selectiva mejora consistentemente durante la niñez y, por otro lado, que no existe un mecanismo general y exclusivo capaz de explicar estas diferencias durante esta etapa vital. Así, tanto la velocidad de procesamiento como el control inhibitorio contribuyen al desarrollo de la atención selectiva y ambos mecanismos cognitivos actúan de manera complementaria más que excluyente.
Abstract Selective attention allows directs attention to relevant objects or stimuli, while avoiding distraction from those that are irrelevant. The literature indicates that performance in CVS tasks improves markedly with age. However, age-related differences are not met neither for every number of distractor conditions nor for all age groups. In addition, the contribution of inhibitory control and processing speed to this progressive improvement has not yet been explored. For this reason, and due to the scarcity of studies using CVS paradigm to evaluate selective attention in children, the present study aimed to analyze the relative contribution of processing speed and inhibition to performance during this evolutionary period in a selective attention and CVS task. To do this, a CVS and a simple response speed task were administered to 295 children aged 6-13 years old. Results offered two conclusions: first, selective attention improves during childhood; second, there is no general and exclusive mechanism capable of explaining these differences during this period. Thus, both processing speed and inhibitory control contribute to development of selective attention, and they seem to be more complementary mechanisms than excluding ones.