Medios escolares como procesos significativos en instituciones educativas de Medellín y Montería / School media as significant processes in educational institutions in Medellín and Montería / A mídia escolar como processos significativos em instituições educacionais de Medellín e Montería

Resumen (analítico) El estudio aborda aspectos diferenciadores en la producción de medios escolares que trascienden la visión divulgativa y tradicional de estas experiencias. La indagación se adelantó en instituciones educativas del Valle de Aburrá (Antioquia) y Montería (Córdoba). Desde el punto de vista teórico, se asumen los medios escolares en el campo de la comunicación/educación. La investigación cualitativa se basó en testimonios y reflexiones de estudiantes consultados mediante grupos focales. Los resultados se estructuraron a partir de dos categorías emergentes: temas propios y atribución de sentido. El hallazgo principal indica que los medios escolares se constituyen en un espacio y un proceso que hacen posible la discusión, la deliberación y el establecimiento de acuerdos para la producción, construcción de significados y circulación de contenidos relacionados con el contexto de los estudiantes.

Abstract (analytical) This article examines the differentiating aspects in the production of school media, which transcend the informative and traditional vision of these experiences in educational institutions in Valle de Aburrá (Antioquia) and Montería (Córdoba). From a theoretical point of view, he topic of school media is addressed from the field of communication/education. The research is qualitative and based on the testimonies and reflections of students consulted through focus groups. The research results are structured using two emerging categories: own topics and attribution of meaning. The main finding indicates that school media constitute a space / process that facilitates discussion, deliberation and the establishment of agreements for media production, construction of meanings and circulation of content related to the contexts of students.

Resumo (analítico) São abordados os aspetos diferenciadores da produção da mídia escolar que transcendem a visão informativa e tradicional dessas experiências nas instituições de ensino do Vale de Aburrá (Antioquia) e Montería (Córdoba). Do ponto de vista teórico, as mídias escolares são assumidas a partir do campo da comunicação/educação. A pesquisa é qualitativa e está baseada nos depoimentos e reflexões dos alunos consultados por meio de grupos focais. Os resultados da pesquisa são estruturados a partir de duas categorias emergentes: temas próprios e atribuição de sentido. A principal constatação indica que as mídias escolares se constituem em um espaço e um processo que possibilita a discussão, deliberação e o estabelecimento de pactos para a produção, construção de significados e circulação de conteúdos relacionados ao contexto dos alunos.

The practice of and reflection on hospital publicity in post-epidemic era / 西安交通大学学报(医学版)

In the wake of the COVID-19 pandemic, only through whole-hearted cooperation and joined efforts can medical institutions, governments, and social organizations cope with emergency, convert the crisis into opportunities, promote modern governance and accomplish high-quality development in the fight against the pandemic. Taking the First Affiliated Hospital of Xi’an Jiaotong University as an example, this paper analyzes the all-media communication matrix of "one network platform, 3W + N" that the hospital established during the pandemic by combining the authoritative official website with WeChat, Wesee, Weibo and that other publicity media. The study explores how to create a publicity brand that is mindful, poignant, compassionate and devoted and maintains its scientific and refined management, so as to achieve the professional goal of educating the public, shouldering the responsibility in the combat against the pandemic, and taking the lead in the research on the pandemic.

Neoliberalismo e a construção do sujeito criativo / Neoliberalismo y construcción del sujeto creativo / Neoliberalism and the construction of the creative subject

Resumo: O presente artigo visa a problematizar o lugar da categoria "sujeito criativo" na contemporaneidade, assim como suas vinculações com os padrões estabelecidos pelas práticas de mercado. Foram analisados dois discursos midiáticos proferidos no programa Saia Justa (GNT) e em um comercial do programa Shark Tank (ABC), ambos voltados à criatividade e ao empreendedorismo no contexto da pandemia de covid-19. A metodologia de análise teve como base a Análise de Discurso de linha francesa. Os resultados evidenciam um sujeito criativo construído a partir de um mecanismo neoliberal que (a) silencia discursivamente a contradição desigualdade-universalidade; (b) atribui valor à criatividade (e ao sujeito criativo) a partir da lógica de mercado (consumo e concorrência); e (c) induz, pelo processo de interpelação, o sujeito a identificar-se com este Outro neoliberal e regular suas volições criativas a partir desse.

Resumen: Este artículo busca problematizar el lugar de la categoría "sujeto creativo" en la época contemporánea, así como sus vínculos con los padrones establecidos por las prácticas de mercado. Se analizaron dos discursos mediáticos pronunciados en el programa Saia Justa (GNT) y en un comercial del programa Shark Tank (ABC), ambos enfocados en la creatividad y el espíritu empresarial en el contexto de la pandemia covid-19. La metodología de análisis se basó en el Análisis del Discurso de matriz francesa. Los resultados muestran un sujeto creativo construido a partir de un mecanismo neoliberal que (a) silencia discursivamente la contradicción desigualdad-universalidad; (b) asigna valor a la creatividad (y al sujeto creativo) desde la lógica del mercado (consumo y competencia); y (c) induce, a través del proceso de interpelación, al sujeto a identificarse con este Otro neoliberal y regular sus voliciones creativas a partir de él.

Abstract: This article aims to problematize the position of the "creative subject" category in contemporary times, as well as its relations with the standards established by market practices. Two media discourses were analyzed, one uttered in the Saia Justa (GNT) TV show and the other in a commercial from the Shark Tank (ABC) TV show, both of them focused on creativity and entrepreneurship in the context of the COVID-19 pandemic. The analysis methodology was based on the French approach of Discourse Analysis. The results show a creative subject built from a neoliberal mechanism that (a) discursively silences the inequality-universality contradiction; (b) assigns value to creativity (and to the creative subject) based on the market logic (expenditure and competition); and (c) through the process of interpellation, induces the subject to identify him/herself with this neoliberal Other and regulate his/her creative volitions based on it.

Representações midiáticas da internação compulsória de usuários de drogas / Media representations of compulsory hospitalization of drug users / Representaciones de los medios de la hospitalización obligatoria de los consumidores de drogas

O presente artigo teve intuito de refletir sobre a expansão da proposta da internação compulsória como estratégia de tratamento aos usuários de drogas, em que se percebeu a importância que os meios de comunicação apresentam ao explicitar e fomentar algumas propostas. Para isso, foi realizada a análise do discurso acerca do tema internação compulsória de usuários de drogas produzidos pelo jornal Zero Hora, destacando alguns discursos que possibilitam a expressão dessa prática e de seus enlaces. O artigo tem como perspectiva de análise a Psicologia Social Crítica e a Hermenêutica de Profundidade que discorreu acerca das influencias ideológicas, da comunicação de massa, dos poderes envolvidos e da relação de dominação que se apresenta. Enquanto escolha do material para análise, foram utilizadas as reportagens do jornal, com disponibilidade online, referentes ao ano de 2013. Conclui-se que os discursos e a expansão do tema pela mídia possibilitaram compreender a relação que a história da loucura apresenta com os discursos acerca dos usuários de crack, em que há uma repetição do olhar e formas diferentes de estigmatizar esse novo protagonista.

The present article aims to reflect about the expansion of compulsory hospitalization and treatment strategies for drug users, to which was noticed the importance that media presents to explicit and promote some of the proposals. For this purpose, a communication analysis was executed based on the compulsory hospitalization theme which was produced by "Zero Hora Newspaper", highlighting some of the discourse that grant the expression regarding this practice and their enlaces. This article is based on a Critic Social Psychology and Depth Hermeneutics, discoursing about the ideological influences, the power involved and the power relation sit presents. Newspapers reports published during the year of 2013 with online availability were used for these analyses. This article concludes that the materials and theme expansions provided from the media allows the understanding regarding the relationship between the history of madness presented with the discourse concerning crack cocaine users, showing a repetition relating the attention that it is given, however with only the leading role changed, spanning different forms of stigmatizing the drug users place in society.

El objetivo de este artículo es reflexionar sobre la propuesta de hospitalización preceptiva para consumidores de drogas, en el que se realizado acerca de la importancia que los medios tienen al promover algunas propuestas de la hospitalización preceptiva. Para ello, se realizó el análisis de lo discurso sobre el tema de la hospitalización preceptiva de los consumidores de drogas producidos por el periódico Zero Hora, destacando algunos discursos que permiten la expresión de esta práctica y sus enlaces. El artículo se basa en la Psicología Social Crítica y la Hermenéutica Profundidad, disertando de la influencia ideológica de los medios de comunicación, los poderes implicados y la relación de dominación que se presenta. Si bien la elección del material para el análisis, se utilizaron los informes de prensa, con la disponibilidad en línea para el año 2013. Llegamos a la conclusión de que los discursos y la ampliación del tema por los medios de comunicación han permitido la comprensión de la relación que presenta la historia de la locura con discursos acerca de los consumidores decrack, en los que hay una repetición de la expresión dada, pero sólo con el cambio de los protagonistas, y diferentes formas de estigmatizar el lugar del usuario de drogas.

Field epidemiological study on news reports that related to public health emergencies / 中华流行病学杂志

Objective All news reports (NR) that were related to public health emergency (PHE) were collected from the Southern Metropolis Daily (SMD) to explore the characteristics of epidemiology in the fields.Methods Based on the theory of communication that including both case and text analysis,qualitative analysis on all the NR regarding PHE published in SMD from the years of 2008 to 2012,was carried out and input to database using the EpiData.Numbers of articles as indicators were compared to show the yearly change of different types of events.Various features of the NR including coverage,source of information,location of the incident,style and size of news,with or without editorials etc.were statistically analyzed by SPSS version 18.0.Results Among all the 998 reports related to PHE,higher proportion was found in the events of Infectious diseases (35.3％)and food safety (34.1％) respectively.Events on vaccines and drugs used for disease prevention and control (8.9％),environmental pollution caused incidents (8.0％) appeared to be less frequent.Events related to occupational disease,poisoning,bioterrorism and biochemical events were rare.Looking at the monthly distribution of reports,we noticed that the peaks occurred in 2008 and in 2009,which were caused by the Melamine-contamination events and the 2009 H1N1 pandemic.Between 2010 and 2012,figures of monthly reports were smooth,including some critical events from the interests of the media.Most events took place in Guangdong province (34.3％) and other provinces (50.9％),with some were from Hong Kong,Macao and Taiwan regions (9.5％).However,international events (5.2％) were less seen.Extensive coverage accounted for 17.6％ of all of reports,and 11.5％ allotted the editorials or other forms of in-depth reports.Most of the source of reports on infectious diseases and food safety were from the official release,however.The main sources of occupational diseases and poisoning,vaccines and drug incidents,environmental pollution related incidents were reported by active journalists through interview.Reports on hand,foot and mouth disease,influenza,milk safety,AIDS and lead pollution showed continued concern in the past five years by SMD.Conclusion NR on public health emergencies by SM had encompassed all 10 categories-related events formulated by the Ministry of Health.Sustained and in-depth coverage were more commonly seen.Fieldepidemiologists should learn interdisciplinary sciences on the theory and methodology of communication.They also need to interact with media people during the whole processes of public health emergency preparedness and responses.

Mass media exposure to tobacco messages among secondary school children in Mumbai.

The objectives of this study were to explore differences in exposure to media messages (pro- and antitobacco messages, marketing and promotions) between students consuming tobacco, areca nut, nonconsumers, and those intending to quit and to examine differences between municipal and private school students. The Global Youth Tobacco Survey was completed by secondary school students (N = 534) from municipal and private schools in Mumbai. Overall, the number of students who reported ever use of tobacco was quite low (5.1%). There was no significant difference in exposure to media messages between users of tobacco, areca nut, and nonusers. There were significantly higher numbers of ever users of tobacco in private compared to municipal schools. There was a significant association between exposure to marketing and promotions and intention to quit, but not with the other exposure variables. Media exposure may be related to intention to quit but not to quitting behavior.