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1.
Arch. latinoam. nutr ; 73(2): 144-153, jun. 2023. ilus, tab, graf
Article in English | LILACS, LIVECS | ID: biblio-1512068

ABSTRACT

Introduction. Nutritional profiling systems (NPS) are mainly used in front-end labeling policies in order to make the purchase and consumption choice conscious and healthy. Objetive. This study systematically reviewed evidence from interventions on the effect of NPS in the front-of- package on food purchases. Materials and methods. A bibliographic search was carried out in electronic sources from Medline, Elsevier, Scielo and Lilacs, of experimental studies and intervention between 2012 and 2022. A total of 14 articles were included in the review. They were analyzed according to the intervention modality used: 4 studies analyzed the effect of NPS in a real purchase situation and 10 evaluated purchase perception/intention. Results. According to the modality of intervention, the 6 studies that analyzed the NPS-warning system, all recorded healthier purchases compared to the control groups. While for the NPS-NutriScore, Health Star Rating and Multiple Traffic Lights were effective in the decision to purchase healthier foods, in 5 of 7 studies for the first NPS, in 4 of 7 for the second and in 4 of 8 for the third, compared with control groups. Conclusions. Findings of this study suggest that NPSs may be effective for healthy purchase choices, even so it is necessary to strengthen the system and policies with nutritional food education campaigns(AU)


Introducción. Los sistemas de perfilado nutricional (SPN) son utilizados principalmente en políticas de etiquetado frontal con la finalidad de que la elección de compra y consumo sea consciente y saludable. Objetivo. Este estudio revisó sistemáticamente la evidencia de las intervenciones sobre el efecto de SPN en el frente del paquete en las compras de alimentos. Materiales y métodos. Se realizó una búsqueda bibliográfica en fuentes electrónicas de Medline, Elsevier, Scielo y Lilacs, de estudios experimentales e intervenciones entre 2012 y 2022. Se incluyeron un total de 14 artículos en la revisión. Fueron analizados según la modalidad de intervención utilizada: 4 estudios analizaron el efecto de los SPN en una situación de compra real y 10 evaluaron percepción/intención de compra. Resultados. Según la modalidad de intervención, los 6 estudios que analizaron el SPN-sistema de advertencia, todos registraron compras más saludables en comparación con grupo controles. Mientras que para los SPN-NutriScore, Estrellas de Salud y Semáforo Tricolor Múltiple fueron efectivas en la decisión de compra de alimentos más saludables, en 5 de 7 estudios para el primer SPN, en 4 de 7 para el segundo y en 4 de 8 para el tercero, comparados con grupo controles. Conclusiones. Los hallazgos de este estudio sugieren que los SPN pueden ser efectivos para elecciones de compras saludables, aun así, es necesario reforzar el sistema y las políticas con campañas de educación alimentaria nutricional(AU)


Subject(s)
Humans , Male , Female , Eating , Food Labeling , Food, Processed , Chronic Disease , Noncommunicable Diseases , Obesity
2.
Rev. colomb. psicol ; 32(1): 41-50, Jan.-June 2023. tab, graf
Article in English | LILACS-Express | LILACS | ID: biblio-1394972

ABSTRACT

Abstract The objective of this study was to compare three models: the theory of reasoned action (TRA), the theory of planned behavior (TPB), and its extended form (ETPB), to predict the intention of Chilean consumers for purchasing green products. Five hundred people were surveyed, establishing an inter-rater reliability analysis, and a discriminant, convergent and construct validity using three structural equation models (SEM). The results showed that the ETPB model is useful to explain the consumption behavior intention for green products based on a triple bottom line, whose main contribution is the indirect effect of EC on the model. The study found that of the three variables, PBC was the strongest predictor of purchase intention, followed by attitude. In conclusion, both the ETPB model and the green products purchase intention instrument contribute to broaden the studies about consumer behavior in sustainable marketing in Chile.


Resumen El objetivo del presente estudio fue comparar los modelos de teoría de acción razonada (TAR), teoría de comportamiento planificado (TCP) y su forma extendida (TCPE), para predecir la intención de compra de productos ecológicos en consumidores chilenos. Se encuestaron 500 personas y se estableció un análisis de fiabilidad interjuez, validez discriminante, convergente y de constructo a través de modelos de ecuaciones estructurales (SEM). Los resultados señalan que el modelo TCPE es útil para explicar la intención de comportamiento de consumo ante productos verdes con base en una triple línea de fondo, cuya principal contribución es el efecto indirecto de PA sobre el modelo. De las tres variables, se evidencia que el CCP era la predictora más fuerte de la intención de compra, seguida de la actitud. En conclusión, tanto el modelo TCPE como el instrumento de intención de compra de productos verdes contribuyen a la ampliación de estudios sobre el comportamiento del consumidor en marketing sustentable en Chile.

3.
Malaysian Journal of Medicine and Health Sciences ; : 250-258, 2023.
Article in English | WPRIM | ID: wpr-996790

ABSTRACT

@#Aim and design: This systematic review aimed to estimate the prevalence of online natural health products (NHPs) purchases among consumers. Data Sources: Four databases (PubMed, Science Direct, Scopus and Web of Sciences) were searched for articles published up to July 1, 2021. Review Method: Studies included were those reporting the prevalence of online NHPs purchases, those excluded were case reports, commentaries, letters, editorials, review articles, theses and non-English studies. The risk of bias of selected studies was assessed using the Joanna Briggs Institute’s checklist, and the pooled prevalence of online NHPs purchases was generated using the random-effect model. Results: A total of 30 studies were included in the meta-analysis, representing a total of 40,535 respondents. The pooled prevalence of online NHPs purchases was estimated at 7.60% (95% CI: 5.49, 10.01). Prevalence was higher in studies conducted in recent years, among physically active populations and when sports nutrition was included within the scope of NHPs. More than half of the selected studies have a moderate risk of bias, and considerable heterogeneity was observed across the selected studies. Conclusion and Impact: Online purchases of NHPs are not common among consumers, but they have become more common in recent years. A wide range of NHPs were investigated across studies, which may have contributed to the considerable heterogeneity reported in this review. It is suggested that future studies investigating online NHPs purchases consider reporting individual prevalence statistics specific to each NHP type, to facilitate meaningful comparisons between studies.

5.
China Pharmacy ; (12): 1172-1176, 2023.
Article in Chinese | WPRIM | ID: wpr-973614

ABSTRACT

OBJECTIVE To explore the construction of a new scientific management model for temporary drug purchase,and to provide a reference for hospitals to improve the level of rational drug use. METHODS Guided by clinical diagnosis and treatment needs and patient medication safety, our hospital carried out the whole process management practice of temporarily purchased drugs by optimizing the review process, creating a review team, formulating pre-audit and post follow-up evaluation standards based on comprehensive drug evaluation, and evaluated the practice effect through the number of temporary purchase applications, implementation rate, drug structure optimization and other indicators. RESULTS Since January 2021, our hospital had implemented a new mode of temporary drug purchase management. By December 2022, clinical pharmacists had reviewed 111 temporary drug procurement applications, effectively intercepted 13 irrational drug use applications (11.71%), reduced the overall implementation rate of temporary drug procurement by 8.36%,and proposed five batches of drug structure optimization suggestions; 24 drugs were successively introduced such as camrelizumab,sorafenib,busulfan. After optimizing the management mode,the number of temporary drug procurement applications decreased by more than half from 133 in 2019 and 138 in 2020 to 66 in 2021 and 45 in 2022. CONCLUSIONS The model is helpful to optimize the hospital drug catalog, strengthen rational drug use,ensure the safety of patients’ drug use, and fully reflects the professional value of clinical pharmacists in hospital pharmacy management and rational drug use.

6.
Article | IMSEAR | ID: sea-221230

ABSTRACT

Background of the Study: The extant literature on life insurance in India is mostly descriptive in nature, with a few empirical studies that have looked at literacy and awareness for the insurance and related terms among the women and resulting into insurance demand. In this context the impact of literacy or awareness on the behavior in insurance market has remained largely unexplored. Given the low levels of insurance penetration and its critical role in increasing financial wellbeing, it is important to understand the insurance purchase behaviors of Indians particularly women. There are several issues that are of interest, the level of financial literacy and awareness, the level of social influence in the purchase decision, understanding the motivations behind the purchase and understanding whether the existing insurance providers are meeting the needs of the consumer. So, this research work is aimed to explore the relative association in between the literacy for insurance and the purchase decision of working women. This is the primary motivation for this study. Research Methods: Universe of research work was the working women of public and private institutions of different organized sectors, but in order to conquer the research limitations may taken place just because of the wider geographical scope, the geographical scope for the present research was restricted up to the organized public and private sector institutions of Rajasthan, Delhi, Uttar Pradesh and Gujarat states of India. The responses derived from the duly filled questionnaires received from 2034 women working in different institutional setups were encoded and statistically analyzed to determine their literacy for insurance as motivating factor which drive them to purchase insurance. Testing of the significance or insignificance of the hypotheses was statistically performed through Ordinary Least Squares (OLS) Regression Test with Standard Errors (S.E.). Statistically it was confirmed that the relative a Experiential Conclusions: ssociation between the sector (Public and Private) of organization with which working women is associated and insurance literacy determinants significantly affect the working women's insurance purchase decisions and attitude. The empirical results drawn helped to recognize that there is peer need to work on developing effective insurance literacy interventions which can be driven through individual knowledge and skill and insurance company interventions.

7.
CienciaUAT ; 16(2): 59-72, ene.-jun. 2022. tab, graf
Article in Spanish | LILACS-Express | LILACS | ID: biblio-1374900

ABSTRACT

Resumen El engaño en la publicidad es una práctica que ha ido en aumento para lograr la venta de productos y servicios e implica un asunto ético. El objetivo del presente trabajo fue examinar la relación del escepticismo en la publicidad del "Buen Fin" y la percepción de engaño en dicha publicidad y su efecto en la actitud hacia la misma, la credibilidad en los anuncios y la intención de compra de los millennials. Se realizó una investigación cuantitativa, explicativa y transversal a 392 millennials radicados en la Ciudad de México. Los resultados mostraron que, efectivamente, el escepticismo en la publicidad del "Buen Fin" incrementará la percepción de engaño en la misma y ambos parámetros influirán negativamente en forma indirecta en la intención de compra, ya que la confiabilidad en el producto queda en duda.


Abstract Deception in advertising is a practice that has been increasing to achieve the sale of products and services and involves an ethical issue. The objective of this work was to examine the relationship of skepticism and the perception of deception in the advertising of "Buen Fin" and its effect on the attitude, credibility on advertisements, and purchase intention of millennials. A quantitative, explanatory and cross-sectional research was conducted on 392 millennials living in Mexico City. The results showed that, indeed, skepticism on "Buen Fin" advertising will increase deception perception and both parameters will negatively influence indirectly purchase intention, since the reliability of the product is in doubt.

8.
Chinese Journal of Rehabilitation Theory and Practice ; (12): 730-738, 2022.
Article in Chinese | WPRIM | ID: wpr-929686

ABSTRACT

ObjectiveTo explore the influence of structure and process variables on the satisfaction of government purchasing pension service quality based on framework of Donabedian Three-Dimensional Quality Model, Community-based Rehabilitation Guideline and Rehabilitation in Health System. MethodsFrom June to December, 2019, 952 elderly from Changsha, Zhuzhou and Xiangtan in Hunan were randomly selected. Hierarchical regression was used to analyze the influence of structure and process variables on satisfaction of home care and institutional care service quality. ResultsThe satisfaction degree of rehabilitation service quality for older adults was generally abvoe the average level with the score of (21.19±6.84). And the score was higher in the institutional rehabilitation (23.06±7.67) than in the home rehabilitation (19.31±6.85) (t = 7.93, P = 0.001). Among the structural variables, only staffs training could predict the satisfaction of rehabilitation service (B = 0.088, P < 0.05), and finance was not significant (P > 0.05) after adding process variables. The effect of process variables on satisfaction degree of quality of rehabilitation services was greater than that of structural variables. Information obtaining, autonomy, trust and treat with respect had significant positive effects on rehabilitation service of all the elderly (B = 0.282~0.410, P < 0.05). ConclusionProcess variables are important determinants for satisfaction of rehabilitation service quality. Relevant departments should pay more attention on service process factors such as the interaction between service personnel and the elderly.

9.
Interdisciplinaria ; 38(2): 167-182, jun. 2021. tab, graf
Article in Spanish | LILACS-Express | LILACS | ID: biblio-1279214

ABSTRACT

Resumen En la actualidad, la salud, el bienestar y la estética son relevantes para los consumidores y se ven inmersos en la publicidad a través de las redes sociales. El presente estudio tiene como objetivo determinar la relación entre los anuncios publicitarios vistos a través de redes sociales, la respuesta emocional y la intención de compra de bebidas lácteas funcionales en jóvenes universitarios entre 18 y 35 años de la ciudad de Bogotá, Colombia. La metodología es de tipo cuantitativo, a través de un diseño cuasiexperimental de un grupo control, con medición pretest/postest, a partir de la aplicación de una escala de actitudes y de la toma de registros de electromiografía para las variaciones en la respuesta emocional, tomando como variable independiente los anuncios publicitarios vistos en las redes sociales Instagram y Facebook. Los resultados confirman la relación entre el contenido del anuncio publicitario y la intención de compra de bebidas lácteas funcionales. Se identifican dos tipos de consumidores, aquellos que basan sus decisiones de consumo en argumentos médicos y científicos, y los influenciados por las redes sociales, con premisas fundamentadas desde lo intuitivo, en el poder que ejercen los grupos de seguidores, el número de likes y la influencia de la tecnología.


Abstract Currently, health, wellness and aesthetics are relevant for consumers and are immersed in advertising through social networks. With regard to food and especially the consumption of functional milk drinks, advertising has specialized in transmitting a series of messages providing nutritional benefits of these products to improve the quality of physical and mental life in consumers, mainly acting as an adjuvant in digestive, immune, and cardiovascular systems. In correspondence with the above, the advertising of the registered trademarks of these beverages, supported by social networks such as Facebook and Instagram, is immersed in a set of dualities associated with self-gratification and pleasure for the functional food consumed; and, on the other hand, in the formation of premises and subjective beliefs, associated with feelings of guilt and displacement against the excessive consumption of calories and fats that are normally stipulated by medical societies and the same market, to encourage the consumption of these drinks. The purpose of this study is to determine the relationship between the advertisements seen through social networks, the emotional response and the intention of purchase of functional milk drinks in university students between the ages of 18 and 35 in the city of Bogotá, Colombia. The methodology was quantitative, through a quasi-experimental design of a control group, with young students participating from a private university in Bogotá, with pre and post-test measurement, based on the application of an attitude scale, who asked about beliefs and attitudes oriented to the properties of functional milk drinks, knowledge and associated buying and consumption behaviors. Electromyography records were taken, with the support of the biofeedback software, to verify the variations in the emotional response, taking as an independent variable the ads seen in the social networks of Instagram and Facebook. The analysis of the results was carried out through the Functional Data Analysis for the understanding of the behavior of the electromyographic signals and the registered emotional variations, and the Confirmatory Factor Analysis, to establish the relationships between the purchase intention and the announcements in the networks social, with support of statistical software R 3.5.3. The results confirm the influence that the ads seen on social networks have on the variations in the emotional response of the consumer of functional milk drinks. These results are consistent with the technical and empirical postulates that pose the role of facial expression of emotions as an indicator of adaptation to environmental conditions and the demands of the digital medium. With reference to the content of the public announcement as a determining factor in the intention to buy functional milk drinks, two types of consumers were identified, those who base their consumption decisions based on medical and scientific premises, and consumers influenced by social networks. The arguments are based on the intuitive, the power exerted by the groups of followers, the number of likes and the influence of technology. From this point of view, the planned action of the behaviors involved in the purchase intention is influenced by social networks and the information exposed through them, configuring normative beliefs and motivational aspects with a representative nutritional hedonic value.

10.
China Pharmacy ; (12): 146-151, 2021.
Article in Chinese | WPRIM | ID: wpr-862635

ABSTRACT

OBJECTIVE:To investigate the synergistic effect and deficiencies between centralized drug quantity purchase policy and medical insurance reimbursement system ,and to provide feasible suggestion to further improve its synergistic effect. METHODS:The literature analysis method and policy evaluation method were adopted to expounds the direct and indirect synergistic effect between the current centralized drug quantity purchase policy and medical insurance reimbursement system in China,and analyze the existing problems so as to put forward the feasible suggestions. RESULTS & CONCLUSIONS :The centralized drug quantity purchase policy had a direct impact on the payment mode of medical insurance reimbursement system in technical level ,performance evaluation in effect level and process control in management level. The indirect synergy included : centralized drug quantity purchase policy could promote the adjustment of drug supply security system to adapt to the reform of medical insurance payment ;it could adjust the pharmaceutical market ,and affect the reform of medical insurance reimbursement system. The disadvantages were as follows :the varieties of selected drugs was still narrow ,and there was room for further improvement in purchasing scope and medical insurance fee reduction ;“one-size-fits-all”payment standard for unselected drug might weaken pharmaceutical companies ’enthusiasm for generic drug research and development. Therefore ,the next step is to significantly expand the variety and scope of procurement ,and appropriately liberalize the medical insurance payment restrictions for drugs with fewer varieties ;coordinate medical insurance reimbursement policies and procurement programs ,and improve the rationality and perfection of medical insurance payment ;guide the medical institutions to change the concept from “price-based medical treatment ”to“value-based medical treatment ”,take into account the interests of all parties in the market ,so as to form a comprehensive coordination adjustment mechanism of drug price and medical insurance reimbursement system.

11.
J. health med. sci. (Print) ; 6(4): 291-296, oct.-dic. 2020. ilus, tab
Article in Spanish | LILACS | ID: biblio-1391324

ABSTRACT

Los datos en Chile demuestran el efecto que causa la mala alimentación y sus consecuencias. Considerando los problemas alimentarios, el 26 de junio de 2016, la Ley 20.606, entró en vigencia. Determinar el estado de cambio en la intención de compra de alimentos con sello de advertencia en la tercera etapa de la ley. Estudio descriptivo transversal en población chilena, de ambos sexos, entre 18 y 59 años de edad, en usuarios frecuentes de internet. Los datos se obtuvieron a través de una encuesta creada y validada mediante el método de Lawshe, la cual contiene un total de 45 preguntas, en las que se plantea, ¿qué nivel de confianza siente el participante para realizar un cambio? y ¿Cuán importante es para el realizar ese cambio?. Se analizaron 545 encuestas a nivel nacional, el 59,8% corresponde a mujeres, del total de personas el 52,1% es mayor de 30 años de edad. Respecto a la compra de alimentos con sello según sexo, se observa que hay diferencias significativas en la compra de galletas, papas fritas y bebidas azucaradas, en todos los casos los hombres presentan una mayor resistencia al cambio que las mujeres. Pese a que todos los alimentos se encuentran en contemplación, hay diferencias significativas en el puntaje en galletas y bebidas azucaradas y papas fritas en los hombres, respecto a la edad, hay diferencias en todos los alimentos. Al comparar por estado nutricional se observan diferencias significativas en bebidas, galletas, papas fritas y chocolates, en obesidad. Los hombres presentan una mayor resistencia al cambio, por otro lado, se observa que la intención de compra de todos los alimentos se encuentra en contemplación sin embargo hay diferencias en todos los alimentos.


Data in Chile demonstrate the effect caused by poor diet and its consequences. Considering food problems, on June 26, 2016, Law 20,606 came into force. To determine the status of change in the intention to purchase food with a warning labels in the third stage of the law. Cross-sectional descriptive study in a Chilean population, of both sexes, between 18 and 59 years of age, in frequent Internet users. The data were obtained through a survey created and validated using the Lawshe method, which contains a total of 45 questions, in which it is asked, what level of confidence does the participant feel to make a change? And how important is it for making that change?. 545 surveys were analyzed at the national level, 59.8% correspond to women, of the total number of people 52.1% are over 30 years of age. Regarding the purchase of food stamped by sex, it is observed that there are significant differences in the purchase of cookies, French fries and sugary drinks, in all cases men present a greater resistance to change than women. Although all foods are in contemplation, there are significant differences in the score in cookies and sugary drinks and French fries in men, with respect to age, there are differences in all foods. When comparing by nutritional status, significant differences are observed in beverages, cookies, French fries and chocolates, in obesity. Men present greater resistance to change, on the other hand, it is observed that the intention to purchase all foods is in contemplation, however there are differences in all foods.


Subject(s)
Humans , Male , Female , Adult , Consumer Behavior , Food Labeling , Chile , Sex Factors , Cross-Sectional Studies , Surveys and Questionnaires , Age Factors , Intention , Legislation, Food
12.
Ciênc. Saúde Colet. (Impr.) ; 25(10): 4001-4012, Out. 2020. tab, graf
Article in Portuguese | LILACS, ColecionaSUS, SES-SP | ID: biblio-1133012

ABSTRACT

Resumo O objetivo deste estudo foi avaliar a evolução dos custos para aquisição da cesta básica associados ao poder aquisitivo do salário mínimo, além de mensurar a disponibilidade per capita nos domicílios brasileiros dos alimentos que compõem a cesta básica. Também foram avaliadas a adequação da composição nutricional e a qualidade da dieta baseada no consumo diário de itens da cesta básica. Os resultados obtidos apontam a existência de períodos de elevação de preços para aquisição dos itens da cesta básica, assim como a incapacidade do salário mínimo para o custeio para tais provisões alimentares. Foi verificado que as dietas baseadas no consumo dos itens da cesta básica apresentam quantidade de energia e sódio superiores às recomendações para indivíduos adultos, além de apresentar quantidades insuficientes de cálcio, potássio e vitamina A. A avaliação da qualidade das dietas apontou baixa quantidade de frutas, vegetais, cereais na dieta composta pelos itens das cestas básicas, sendo constatado excesso energético proveniente de gorduras e açúcar de adição. Diante de tais evidências, recomenda-se revisão da composição das cestas básicas para atendimento de requisitos nutricionais básicos em alimentação para população brasileira.


Abstract The scope of this study was to assess the evolution of costs for purchasing the basic food basket associated with the purchasing power of the minimum wage, besides measuring the availability per capita in Brazilian households of the items comprised in the food basket. Additionally, adequacy of the nutritional composition and diet quality based on daily consumption of food basket items was evaluated. The results obtained indicate the existence of periods of price increase for the acquisition of the food basket items, as well as the inability of the minimum wage to meet the cost of such food supplies. It was verified that the diets based on the consumption of food basket items have a higher calorie and sodium content than the recommendations for adults, as well as insufficient amounts of calcium, potassium, and vitamin A. The evaluation of the quality of the diets indicated low amounts of fruit, vegetables, cereals in the diet consisting of the items of the food baskets, with excess calories from fats and added sugar being verified. In view of such evidence, a review of the composition of the food baskets is recommended in order to meet basic nutritional requirements in food for the Brazilian population.


Subject(s)
Humans , Adult , Diet , Eating , Vegetables , Brazil , Energy Intake , Food
13.
Rev. lasallista investig ; 17(1): 188-213, ene.-jun. 2020. tab, graf
Article in English | LILACS-Express | LILACS | ID: biblio-1156726

ABSTRACT

Abstract Introduction. Do consumers prefer to support certain types of causes more than others? Today, many brands use cause-related marketing (CRM) in their strategies as a way to connect with consumers. However, little is known if consumers prefer to support certain types of causes more than others. Extant literature on CRM has long studied the role of brand/cause fit in the effectiveness of CRM campaigns. Somewhat surprisingly, almost no research has addressed the issue of whether certain types of causes (e.g., human-related causes) are more important to the consumer than other types of causes (e.g. non-human-related campaigns). Objective. Based on the self-categorization theory this study aims to understand the role of cause category (human vs. non-human) and willingness to support, on consumers' perceptions and behavioral intentions. Materials and methods. The methodology used in this research is experimental. Results. Cause category has a significant direct effect on people's willingness to support. Additionally, results showed that willingness to support has a positive direct effect on both brand evaluations and purchase intentions. Conclusions. Advance in the discussion on what type of causes should companies promote, by highlighting the importance of consumer's willingness to support as a requisite to improve brand as well as purchase intentions.


Resumen Introducción. ¿Los consumidores prefieren algún tipo de causas más que a otro? Hoy en día muchas marcas utilizan el marketing con causa en sus estrategias como una forma de conectarse con los consumidores. Sin embargo, poco se sabe si los consumidores prefieren apoyar ciertos tipos de causas más que a otros. La literatura existente sobre marketing con causa ha estudiado durante mucho tiempo el rol de la relación entre la marca y causa en la efectividad de las campañas de marketing con causa. Sorprendentemente, poco se ha explorado si ciertos tipos de causas (ej. dirigidas a humanos) son más importantes para el consumidor que otros tipos de causas (ej. no dirigidas a humanos). Objetivo. Realizar una explicación breve y clara explicación de la investigación basado en la teoría de la autocategorización, este estudio pretende comprender el papel de la categoría de causa (humana versus no humana) y la disposición de apoyar, en las percepciones de los consumidores y las intenciones de compra. Materiales y métodos. La metodología utilizada en este trabajo es experimental. Resultados. El tipo de causa tiene un efecto directo en la disposición para apoyar. Adicionalmente, la disposición para apoyar tiene un efecto directo positivo tanto en las evaluaciones de marca como en las intenciones de compra. Conclusiones. Se avanza en la discusión sobre qué tipo de causas deberían promover las empresas, destacando la importancia de la disposición de los consumidores a apoyar como un requisito para mejorar la marca y las intenciones de compra.


Resumo Introdução. ¿Os consumidores prefiram mais tipos de causas que são outro? Hoje em dia muitas marcas utilizam o marketing com base em estratégias como uma forma de conectar com os consumidores. Mas é uma questão de saber se você está interessado em saber quais são os tipos de causas mais comuns que outros. A publicação existente sobre marketing com relação a um longo período de tempo para estudar a relação entre a marca e a causa na efetividade das campanhas de marketing com causa. Objetivo. Basado na teoría de la autocategorización, este estudo pretende comprender o papel da categoría de causa (humana versus não humana) e a disposição de ajudar, nas percepções dos consumidores e as intenções de compra. Materiais e métodos. A metodologia utilizada neste trabalho é experimental. Resultados. A categoria de causa tem um efeito direto significativo na disposição das pessoas em apoiar. Além disso, os resultados mostraram que a disposição de apoiar tem um efeito positivo direto nas avaliações da marca e nas intenções de compra. Conclusões. A avanza na discusão sobre o tipo de causas favoráveis às empresas, destacando-se a importância da disposição dos consumidores, é um fator determinante para a compra da marca e as intenções de compra.

14.
Article | IMSEAR | ID: sea-189670

ABSTRACT

Aim: To examine consumers’ opinion towards food product harm crisis. Research Design: Primary data was collected using well-structured questionnaire. Online survey was conducted and responses were obtained from 100 respondents. The study used convenience sampling technique in order to full fill the objectives. Methodology: Percentage analysis was used to analyze the data collected. Results: The results revealed that that the quality is the major factor influencing purchase of food products rather than its taste and promotional activities. Besides, majority of respondents would buy the product again if the issues were resolved. Also, the study revealed that consumers’ would switch the brand if there is any quality issues arise in usual brands they are buying. Conclusion: Results inferred that brand loyalty is dependent on the quality of the product. In order to overcome the food harm crisis, it is suggested that, stringent measures need to be taken regarding the quality of the product, traceability system needs to be implemented for the food products to ensure food safety.

15.
Biosci. j. (Online) ; 35(2): 431-440, mar./apr. 2019. tab
Article in English | LILACS | ID: biblio-1048597

ABSTRACT

The Brazilian consumers have expanded their purchases of organic products. However, little is known about these consumers' purchase behavior. Considering the Theory of Planned Behavior, was aimed at this study to evaluate the positive influence of attitude, subjective norms and perceived behavior control in the decision to buy organic vegetables and to evaluate the causal relationships of these variables in the intention to buy vegetables in function of the sociodemographic characteristics of the consumer. During the purchase process, 472 people were interviewed using a questionnaire. The structural equation modeling with the partial least squares method was used to test the relationships proposed in the specific objectives, among the latent variables, attitude, subjective norm, perceived control and uncertainty, predictive of purchase intention. The results indicate that the latent predictive variables influence positively the intention to purchase, unless the perceived uncertainty that the higher this is, the less will be the intention to purchase. Regarding the socioeconomic variables, only the groups targeted in the level of schooling and family income showed significant differences for the relationship between the subjective norms and purchase intention, and for the group age range, the relation between perceived uncertainty and purchase intention.


O consumidor brasileiro tem ampliado as suas compras de produtos orgânicos. No entanto, muito pouco se conhece sobre o comportamento de compra desses consumidores. Considerando a Teoria do Comportamento Planejado, o objetivo deste estudo foi o de avaliar a influência positiva da atitude, das normas subjetivas e do controle de comportamento percebido na decisão de compra de hortaliças orgânicas e avaliar os relacionamentos causais destas variáveis na intenção de compra de hortaliças orgânicas em função das características sociodemográficas do consumidor. Foram entrevistados 472 pessoas, durante o processo de compra, por meio da aplicação de um questionário. A modelagem de equações estruturais com o método de mínimos quadrados parciais foi utilizada para testar as relações propostas nos objetivos entre as variáveis latentes atitude, norma subjetiva, controle e incerteza percebida, preditivas da intenção de compra. Os resultados indicaram que as variáveis latentes preditas influem positivamente à intenção de compra, salvo a incerteza percebida que quanto maior for esta, menor será a intenção de compra. Em relação às variáveis socioeconômicas, apenas os grupos segmentados do nível de escolaridade e faixa de renda familiar apresentaram diferenças significativas para o relacionamento entre a norma subjetiva e intenção de compra, e para o grupo faixa de idade, a relação entre incerteza percebida e intenção de compra.


Subject(s)
Consumer Behavior , Food, Organic
16.
China Pharmacy ; (12): 2171-2175, 2019.
Article in Chinese | WPRIM | ID: wpr-817154

ABSTRACT

OBJECTIVE: To provide reference for improving the purchase management policy of priority reviewed drugs in China. METHODS: Based on the purchase management policy of priority reviewed drugs in China, priority reviewed drugs approved for market by the end of 2017 were sorted out; the priority reviewed drugs that had been purchased in a clear way were selected and classified according to the reasons for their inclusion in the priority review. The procurement methods of different categories of priority reviewed drugs in different provinces were compared in order to find out the shortcomings of priority reviewed drug procurement management and put forward related suggestions. RESULTS & CONCLUSIONS: By the end of 2017, 56 priority reviewed drugs achieved marketing authorization, 16 of which were purchased through provincial drug procurement platforms. Among the 16 drugs mentioned above, there were 13 priority reviewed drugs of which purchase methods were specific, including direct online purchase, price-limited online purchase, bidding purchase, price-negotiated purchase, bidding purchase and record purchase. And the direct online purchase was used the most frequently. According to the reasons included in the priority review, above 13 drugs with specific purchase methods were divided into 5 categories such as new drugs with obvious clinical value, urgent medical needed drugs, pediatric drugs, first generic drugs, the drugs which had passed investigational new drug application. China’s purchase management policy of priority reviewed drugs still had shortcomings through three aspects, including the system design, purchase method and management procedure. There is no sufficient connection between the registration review policy and the procurement policy. In addition to the clinical badly-needed priority reviewed drugs, the procurement methods of priority reviewed drugs in the remaining categories was not uniform, and the regional difference was large. And the utilization degree of pharmacoeconomic evaluation during the drug purchasing process needed to be improved. It is suggested to make the category of drug purchase more detailed combining with the classification of drug registration, unify the method of drug purchase to make the purchase way of each kind of priority reviewed drugs explicit, standardize the management of drug purchase and improve the attention and utilization of pharmacoeconomic evaluation, so as to improve the accessibility of priority reviewed drugs in China.

17.
China Pharmacy ; (12): 2317-2322, 2019.
Article in Chinese | WPRIM | ID: wpr-817132

ABSTRACT

OBJECTIVE: To provide reference for further evaluating, improving and ensuring the smooth implementation of centralized drug purchase and use pilot organized by the state. METHODS: By using the methods of literature research and investigation, monitoring purpose, monitoring contents (including supply guarantee, use guarantee, quality guarantee and cost control) and monitoring methods of Monitoring Programme for Centralized Drug Purchase and Use Pilot Projects Organized by the State were sorted, summarized and analyzed so as to put forward the suggestions.  RESULTS & CONCLUSIONS: The monitoring purpose was to control the procurement phase from two aspects: policy guidance and information monitoring. In the contents of monitoring, monitoring indicators were set up for supply gurantee from two aspects of production and circulation. The former included seven indicators of production inventory, stop and resume production, source and supply and price of core raw materials and accessories, and the latter included two indicators of channel inventory and days of repayment. For use gurantee, selected drugs, original drugs in the item of generic name, other drugs in the terms of generic name and substitutable drugs of the same kind were monitored in respects of monthly purchase price, purchase quantity, purchase amount, accumulative purchase quantity, accumulative purchase amount, prescription quantity. Quality gurantee indexes included drug stability (batches and projects of unqualified drugs), safety (ADR, severe ADR, public complaints and reporting incidents) and effectiveness (number of drug-change patients and number of secondary drug-change patients). For cost control, the monthly drug quantity and cost of selected drugs, original drugs in the item of generic name, other drugs in the terms of generic name and substitutable drugs of the same kind were monitored; original drug cost (for original drugs in the term of same generic name), the cost of other drugs and the reimbursement ratio of last year’s medical insurance (for other drugs in the term of generic name) were compared with the same period of the previous year, in which the drug quantity was calculated by DDDs. The monitoring methods included three-level monitoring by the national organization office for the contralized procurement and useage of pharmaceuticals, “4+7” city joint procurement office and pilot area, and regular monthly reporting and timely feedback of monitoring information. Monitoring information submission was mainly in the form of standardized report format (filling by manual in monthly, e-mail submission) and automatic system submission (every day, other pilot cities and Shanghai Joint Purchasing Data Exchange Platform established data interface for automatic submission). According to the fact, author put forward the suggestions to improve the monitoring contents, such as adjusting the measurement standard of inventory turnover days, defining the statistical caliber of purchasing quantity and price monitoring, distinguishing the specifications of pharmaceutical preparations and packaging, defining the every drug DDD value in monitoring range, and so on. At the same time, the author suggests optimizing the reporting mode of monitoring information, interworking the purchasing platform with medical insurance information, and integrating drug supply chain information from manufacturing enterprises, distribution enterprises, medical institutions to patients, providing cross-provincial trading services, etc., make them play a greater role in drug procurement management of the National Healthcare Security Administration, rational use management of drug by the Nation Health Commission of the People’s Republic of China, and drug traceability management of the National Medical Products Administration.

18.
China Pharmacy ; (12): 865-869, 2019.
Article in Chinese | WPRIM | ID: wpr-817003

ABSTRACT

OBJECTIVE: To provide reference for promoting the implementation of “two-invoice system” for drug purchase in medical institutions. METHODS: The function of confirmation, enquiry, statistics for “two-invoice system” of drug purchase order were added into relevant module of SPD (supply processing distribution) system to realize the management of “two-invoice system” data by means of information technology. By analyzing the data of the “two-invoice system” of Shanxi dayi hospital (our hospital) from Aug. 2017 to Jun. 2018, the effects of SPD system on “two-invoice system” of drug purchase in our hospital were introduced after the application of SPD system. The effects of SPD system were evaluated in respects of work efficiency, accuracy rate and resource saving, etc. RESULTS: SPD system was used for the management of “two-invoice system” to realize the information management of invoices. The time for checking “two-invoice system” information was shortened from 1.5 min/sheet to 0.1 min/sheet; the accuracy rate was increased from 95% to 100%, and about 40 000 sheets of paper were saved each year. CONCLUSIONS: The application of SPD system in “two-invoice system” of drug purchase can improve the work efficiency, reduce the labor cost and reduce the waste of resources, it effectively improves the level of management in our hospital.

19.
China Pharmacy ; (12): 1576-1580, 2019.
Article in Chinese | WPRIM | ID: wpr-816928

ABSTRACT

OBJECTIVE: To standardize the management of temporary drug purchase, and to provide reference for drug selection in Hospital Pharmaceutical Administration and Drug Treatment Committee (Pharmaceutical Association). METHODS: Clinical pharmacists set up drug quantitative scoring table according to the 10 attributes of drugs as effectiveness, safety, economy, etc. 15 temporary purchased drugs submitted by departments in Oct. 2018 were graded according to the rules of the scoring table, and the evaluation results were fed back to Pharmaceutical Association. A retrospective evaluation of 20 temporary purchased drugs which were discussed at the Pharmaceutical Association from Jul. to Sept. 2018 was made according to previous approval model without using drug quantitative scoring table. The effect of pre-intervention was evaluated after using drug quantitative scoring table. RESULTS: Among 15 temporary purchased drugs, 2 of them scored below 60, and the unqualified rate was 13.3%. It suggested that 2 drugs could not be discussed at the meeting. Among 20 temporary purchased drugs that have been discussed at the meeting, 9 of them scored below 60, with the unqualified rate of 45.0%, suggesting that 9 drugs may have wasted the workload of the Pharmaceutical Association. CONCLUSIONS: Drug quantitative scoring table can play a pre-intervention role in the scoring of temporary purchased drugs to a certain extent. At the same time, the table can also be used as a relevant reference for hospital drug evaluation. It is helpful to optimize hospital drug use list and improve the level of rational drug use in clinic.

20.
Journal of Nutrition and Health ; : 310-332, 2019.
Article in Korean | WPRIM | ID: wpr-765979

ABSTRACT

PURPOSE: This study examined the food purchases from e-commerce and its relation to eating behaviors or habits in adult women in Incheon and Gyeonggi. METHODS: A total of 410 subjects participated in the questionnaire survey. Food purchases in e-commerce and food habits were compared according to age, marital status, and food purchase status in e-commerce of the subjects. RESULTS: Approximately 88% of the subjects had experience of buying foods by e-commerce; more than 40% of the subjects spent less than 100,000 Won buying foods by e-commerce in the past 6 months. The major purchases were coffee and tea, instant food and frozen food, and water and beverages. The reasons for buying foods in e-commerce were cheaper price, convenience of delivery, and variety of food choices. The main factors considered for purchasing foods in e-commerce were price and quality followed by rapid and accurate delivery, and food label and information. Approximately 70% of the subjects were very satisfied or satisfied with their food purchase in e-commerce, and 96% answered that they were willing to buy food in e-commerce again. The perception on the advantages of food purchases in e-commerce was 3.6 points out of 5 and significantly lower in the over 50s and married group. The subjects with experience and high cost of food purchase in e-commerce showed significantly low scores of dietary behaviors and eating habits, which is undesirable. CONCLUSION: A high percentage of people purchased foods by e-commerce, and they showed undesirable eating habits, especially when the cost of purchasing foods by e-commerce is high. These results showed that purchasing foods in e-commerce may be related to consumers' food habits. Therefore, continuous attention and nutrition guidance for e-commerce consumers are needed.


Subject(s)
Adult , Female , Humans , Beverages , Coffee , Eating , Feeding Behavior , Feeding Behavior , Frozen Foods , Marital Status , Tea , Water
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