ABSTRACT
Traditionally, pharmaceutical English teaching is conducted in accordance to the needs of students. However, the corresponding teaching effects were still not satisfactory enough because of the non-practicality of teaching content and the unitary teaching mode. In the current study, a new teaching mode of pharmaceutical English was put into practice in the school of pharmacy in Qiqihar Medical University. The new strategy was performed via the integration of pharmaceutical English teaching and corresponding experiments in which their own specialized characteristics were highlighted. During this program, teaching materials, contents, vocabulary training and scene training were optimized, and the executing processes, methods and contents were presented in details. Besides, evaluation system was also optimized, building a more systematic pharmaceutical English teaching strategy with the specialized characteristics. This strategy was believed to improve the practicability of pharmaceutical English , increase students' interest and enthusiasm for learning, meet the needs of specialized course and follow-up education.