Construction of Trust Mechanism about TCM Industrial Technology Innovation Strategic Alliance from the Perspective of Game Theory / 中国药房

OBJECTIVE：To provide reference for the stable operation of TCM industrial technology innovation strategic alliance（called“TCM industrial alliance ”for short ）as well as the transformation and upgrading of TCM industry. METHODS ： The game theory was adopted to construct the initial game model and repeated game model of cooperative trust among the members of TCM industrial alliance under moral self-discipline ，and mixed strategy game model under external constraints. The main influential factors of trust mechanism construction for TCM industrial alliance were analyzed ，and countermeasures and suggestions were put forward for the trust mechanism construction of TCM industrial alliance in China. RESULTS & CONCLUTIONS ：Both the initial game model and the finite repeated game model showed that the strategy combination of （distrust，distrust）was the only Nash equilibrium. At this time ，the overall benefit of the alliance was the smallest ，and the innovation efficiency and stability of the alliance were very low. The infinite repeated game model showed that the strategy combination of （trust，trust）was the equilibrium path of the repeated game. The long-term benefits of both sides of the game due to trustworthiness were greater than those obtained by dishonesty. At this time ，the total benefits of the alliance were the largest ，but both sides of the game needed to have sufficient patience and enough game times. The mixed strategy game model showed that when the loss of breach of trust was large enough and there was no upper limit ，the alliance members chose to trust each other ，and the strategy of （trust，trust）was the only Nash equilibrium；when the loss of breach of trust was relatively small and closer to the upper limit ，the more reluctant the alliance members were to choose to keep faith ，and the external constraint force was weak. The number of games ，the completeness of game information and the strength of external constraints were the key factors to establish alliance trust mechanism. It is suggested that an efficient communication system ，transparent information disclosure system and perfect reward and punishment system should be established within TCM industrial alliance ，and the role of government and non-governmental third parties should be fully played to promote the stable operation of TCM industrial alliance in China.

Analysis on Problems in Circulation of Traditional Chinese Medicinal Materials from the Perspective of Economics / 中国中医药信息杂志

Circulation of traditional Chinese medicinal materials, as the vital part of the TCM industrial chain, plays an important role in the connection of agriculture link and industry link of traditional Chinese medicinal materials, which has influence on the healthy development of the whole TCM industrial chain. Because circulation activities mainly include exchange and storage activities instead of manufacturing real products, they are much more difficult to be managed compared with producing activity. This would lead to problems in circulation of traditional Chinese medicinal materials, and impose negative effects on TCM industry. Based on scale economy theory, information asymmetry theory and cobweb model theory, this article analyzed the problems in circulation of traditional Chinese medicinal materials, discussed the deep reasons behind these problems, and proposed relevant suggestions for optimization.

Study of classification of traditional Chinese medicine datasets based on the business domain / 国际中医中药杂志

TCM informatization has accelerated its development in the period of rapid development of the traditional Chinese medicine (TCM) industry. Thus, it is important that to classify the TCM industry management datasets on the business domain, as the business domain of TCM datasets are increasingly rich. The study is to analyses the information flow in business domain of TCM industry management datasets, based on the research of experts. The combination of facet and line classification was applied for the classification and then TCM industry management data resources were divided into eight business domains to compile the“Classification code table of TCM industry management datasets on the business domains”. The results of this study helped exchange basic information among hospitals, universities, research institutes, enterprises, cultural industries, Chinese medical research centers, general administration and other institutions. Besides, it can also help provide the reference to the strategic decisions in TCM and health services.