ABSTRACT
Traditional Chinese Medicine (TCM) is an indispensable carrier of traditional culture for China to embrace the world. During the 14th Five-Year Plan period, the state proposed to "comprehensively promote the building of a healthy China, attach equal importance to TCM and western medicine, and vigorously develop the cultural industry of TCM". Promoting the development of TCM cultural industry needs scientific and innovative approaches. This paper explored how to realize the communication path of TCM culture from the perspective of "Industry-University-Research". Based on the analysis of the current situation of TCM culture communication, taking Shandong University of Traditional Chinese Medicine as an example, this paper integrated technology, human resources, resources, environment and information and other collaborative innovation elements to effectively gather, and explored a new way for the collaborative development of TCM communication with enterprises, schools, scientific research institutions and et al, aiming to further help TCM culture go abroad.
ABSTRACT
As an important part of China’s excellent traditional culture, Traditional Chinese Medicine (TCM) culture contains rich philosophical thoughts and has made important contributions to human health. The advent of the all media era has provided an opportunity for the full effect communication of TCM culture. On the basis of clarifying the scientific connotation of all media, this paper analyzed the dilemma faced by the all media communication of TCM culture under the background of the epidemic, and explored the all media communication path of TCM culture from four aspects: new ecology of content, new system of technology, new model of management, and new targeting of audience, so as to improve the communication, guidance, influence and credibility of the all media of TCM culture.
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On the whole, the Yi Xue Cong Zheng Lun written by Jing Xian, a famous doctor in modern Liaoning, outlines the unique vision of the narrative medicine focusing on "benevolence". To be specific, the writing is good at constructing narrative projection, and makes full use of the essence of relevant traditional culture such as the body-country integration idea, the military strategy and tactics and the calligraphy aesthetics concept to create narrative schema. It focus on the concrete example narration of the cultural ideology of Traditional Chinese Medicine(TCM), such as the concept of interlinked viscera, the ideology that the characteristics of the treatment remain the same as the external properties of the disease, the compatibility of opposite and complementary and the idea of making prescriptions and selecting optimal Chinese herbal medicines. In addition, Jing Xian has constructed his professional identity as a doctor of TCM through in-depth narrative reflection. From the perspective of narrative medicine, the study of Yi Xue Cong Zheng Lun has certain instruction and reference significance in the inheritance of TCM culture, and can help to promote the in-depth exploration and multi-dimensiona reflection of "modern Liaoning TCM culture".
ABSTRACT
Colleges and universities are not only an important base for cultivating young talents, but also the forefront of ideological education. Strengthening ideological education in colleges and universities is related to the long-term peace and stability of the party and the country. Traditional Chinese Medicine (TCM) is a great creation of the Chinese nation and a treasure of ancient Chinese science. In the face of COVID -19, the TCM delivered in a satisfactory answer, which once again blessed the life and health of the people. TCM culture condenses the experience and wisdom of the Chinese nation for nearly one thousand years, and has unique national characteristics and spiritual pursuit. It is a great creation of Chinese culture. In the context of the new era, integrating TCM culture into ideological education in colleges and universities and giving full play to the function of TCM culture as the "key" of Chinese civilization is not only the urgent call of moral education in colleges and universities, but also the realistic development requirement of contemporary China.
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As an elective or compulsory professional course for traditional Chinese medicine related majors in colleges and universities, Chinese Materia Medica Processing plays a role in imparting professional knowledge and skills. More importantly, the Chinese Materia Medica Processing also has a recessive role in the cultivation of professional ethics. Through in-depth excavation of the rich ideological and political education elements in the teaching of Chinese Materia Medica Processing, the seamless connection between the ideological and political elements and the knowledge module of the course is realized, and the modern Chinese Materia Medica Processing teaching mode with the organic unity of value guidance, knowledge teaching and ability training is built, so as to achieve the unity of knowledge teaching and value guidance while highlighting the professional skills training.
ABSTRACT
Traditional Chinese medicine (TCM) colleges and universities are important positions for inheriting and innovating the TCM culture. Exploring the innovation of teaching modes of ideological and political courses in TCM colleges and universities is a hot topic in current researches on education and teaching reform. There are some problems in the characteristic construction of ideological and political courses in TCM colleges and universities, such as insufficient effective integration of TCM culture, incomplete integrated design, and lack of supervision and evaluation system. In practical exploration, the "11432" teaching mode of ideological and political course based on the cultural characteristics of TCM has been formed. It is guided by "two major goals" and "three requirements", and organically integrates the TCM culture into the teaching of ideological and political course according to the principle of gradual progress. It takes the "Four Adherences" as its practice practical focus, and strives to create a "student-centered" classroom teaching mode. What’s more, it focuses on promoting the organic integration of TCM culture and ideological and political courses from the "five dimensions" in accordance with the fundamental task of "fostering virtue through education" and the requirements for talent training in TCM colleges and universities.
ABSTRACT
Traditional Chinese medicine (TCM) is a treasure of ancient Chinese science and a key to unlocking the rich heritage of Chinese civilization. Report of the 20th National Congress of the Communist Party of China and the important speech by General Secretary Xi Jinping at the symposium on cultural inheritance and development provide scientific guidance for accelerating the dissemination of TCM culture in Shaanxi. Starting from the value implications of strengthening the dissemination of TCM in Shaanxi, Taking Harold Lasswell’s "5W" theory as the analytical framework and the problems of weak leadership of communication subjects, insufficient scientific content, low flexibility of communication channels, weak targeting of communication audiences, and insufficient integration of communication effects in the dissemination process of TCM culture in Shaanxi, this paper proposed strategies for the dissemination of Shaanxi TCM culture from five aspects, including strengthening dissemination subjects, optimizing communication content, diversifying communication channels, segmenting communication audiences, and enhancing communication effectiveness.
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In the context of global digitalization, the digitalization development of Traditional Chinese Medicine (TCM) is inevitable. The construction of digital China should comply with the development trend of the information age and the general situation of domestic and international development, be forward-looking, scientifically planned, and coordinated to promote. The "14th Five Year Plan" also clearly pointed out that "Internet plus TCM" should be elevated to the level of national development strategy, and the digitalization transformation of TCM will definitely become a consensus for the transformation and development of TCM disciplines in the new era and new period. Based on the materials, this paper analyzed the dilemmas faced by the modernization of TCM culture dissemination, and put forward corresponding countermeasures, with a view to contributing to the power of TCM to promote the construction of digital China.
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The essential connotation of self-confidence in Traditional Chinese Medicine (TCM) culture includes three parts: the theoretical self-confidence of TCM represented by the overall concept and syndrome differentiation, the historical self-confidence that TCM has been in an important position for a long time in the history of medical development, and the realistic self-confidence that TCM has contributed to human health and safety, which reflect the profound historical roots and extensive mass foundation of TCM culture in China. However, due to the doubts of non-scientific theory, outdated theory and useless theory, the spread and development of TCM culture has also encountered reality dilemma. In order to achieve the fundamental purpose of improving the self-confidence of TCM culture, it is significant to eliminate these negative effects by optimizing the communication system, creatively transforming and innovatively developing TCM culture and upgrading the level of health services.
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The Dendrobium species are rare and endangered medicinal plants, and it is difficult to investigate their wild resources with conventional methods because of typical epiphytic herbaceous. We explored Dendrobium resources(include culture resource) of Qinba Mountains and the boundary Mountain area in Hubei, Chongqing using the methods of literatures and field investigation, and found that the cultural base of Dendrobium were profound in Qinba Mountains region. Furthermore, its germplasm resources of Dendrobium were established for the first time in Wanzhou Luotian town. In case the advantages of local rock resources and poverty alleviation demand, we have actively carried out the cultivating mode of Dendrobium which grow on rock, and the poverty alleviation model of local characteristic Dendrobium industry were established preliminarily. Our application case can provide reference for the mining and transformation of traditional Chinese medicine resources census results.
Subject(s)
Agriculture , Economics , China , Dendrobium , Medicine, Chinese Traditional , Plants, Medicinal , PovertyABSTRACT
As the reserve force of traditional Chinese medicine (TCM), students in TCM colleges or universities play an important role in promoting the development of TCM. However, these students have disadvantages in humanistic quality, such as the lack of humanistic knowledge, awareness of the fear of life, and the inadequacy of professional morality, which may affect their future job performance. In view of the present situation of the humanistic quality of students in TCM colleges or universities, we analyzed the factors affecting their humanistic quality and proposed to build a platform to exchange TCM culture, enrich teachers' knowledge of TCM culture and cultivate the professional ethics of students in TCM colleges or universities, in combination with the core values of TCM culture such as profoundness, reality, benevolence, effectiveness, so as to improve students' overall humanistic quality.
ABSTRACT
As the reserve force of traditional Chinese medicine(TCM),students in TCM colleges or universities play an important role in promoting the development of TCM.However,these students have disadvantages in humanistic quality,such as the lack of humanistic knowledge,awareness of the fear of life,and the inadequacy of professional morality,which may affect their future job performance.In view of the present situation of the humanistic quality of students in TCM colleges or universities,we analyzed the factors affecting their humanistic quality and proposed to build a platform to exchange TCM culture,enrich teachers' knowledge of TCM culture and cultivate the professional ethics of students in TCM colleges or universities,in combination with the core values of TCM culture such as profoundness,reality,benevolence,effectiveness,so as to improve students' overall humanistic quality.
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The humanistic thinking of life philosophy of traditional Chinese medicine (TCM) observed inlife activities is different from western theories and methods,which is more about life experience and feeling and rich in practical significance.The life philosophy of TCM is also different from traditional Chinese culture.The intuitive feeling of life is one of the main characteristics of life philosophy of TCM.Students of TCM soak in traditional Chinese medicine culture and are influenced by the thinking of real life caused by the care of realbody in TCM.Chinese medicine education should fully mobilize the tacit knowledge of life education in TCM,play excellent tradition of Chinese traditional life philosophy,and cultivate the life moral quality in students of TCM.
ABSTRACT
Traditional Chinese medicine culture contains the essence of Chinese traditional culture and provides inspiration and inexhaustible power for the construction of the socialist core value system.Great medical sincerity,harmony between man and nature,reconcile to harmony,people-oriented idea and other philosophical thoughts and ethical moralities are the common value orientation and inner requirement between traditional Chinese medicine culture and socialist core value system and also the foundation and direction for the peripheral extension of their connotation.In a particular sense,traditional Chinese medicine culture and socialist core value have the intersection of internal attributes.Promoting the interaction and internal harmony between the two will have important reference significance for contemporary culture,social construction and the development of Chinese medicine itself.
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The core values of traditional Chinese medicine culture greatly correlate with the ideological and political education of medical students and they can be integrated.Based on the discussion of the relationship between traditional Chinese medicine culture and medical students' ideological and political education,this paper analyzed the significance of integrating traditional Chinese medicine culture into medical students' ideological and political education:it could help to cultivate college students' patriotic sentiments,sense of honesty,and professional ethics.In addition,it put forward concrete implementation paths:exerting regional advantages and creating characteristic brand of ideological and political education,enriching classroom teaching and innovating the ways of ideological and political education,strengthening cultural construction and strengthening the perceptual cognition of ideological and political education,highlighting typical demonstration and enlarging the positive influence of ideological and political education.
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"Belt and Road" is not only a concept of space and international economic cooperation strategy,but also a China oriented culture framework in the area of globalization.The implementation of "Belt and Road Initiative" strategy needs to put culture first,while traditional Chinese medicine (TCM) culture is an important starting point to boost the "Belt and Road" construction.TCM culture communication with countries along "Belt and Road" should take strategies of overall communication,local communication and differentiation communication.And it also needs to promote the construction of TCM communication platform,to enrich TCM culture connotation,to build TCM culture brand and develop cultural and creative industries in TCM.
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It is one of the important tasks to promote the development of traditional Chinese medicine culture crea-tive industry in constructing the culture-rich Shandong Province. The major factors that influence the development of traditional Chinese medicine culture creative industry in Shandong Province and the ranks of their importance were thus analyzed by questionnaire survey and hierarchy analysis, respectively. Certain suggestions were put for-ward for the development of traditional Chinese medicine culture creative industry in Shandong Province.
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Traditional Chinese medicine (TCM) cultural tourism, with the trait of health and unique features, is based on rich resources of medicine and profound TCM culture. TCM cultural tourism focuses on making tourists get TCM knowledge and enjoy TCM tourism activities. Mawangdui Han Dynasty Tomb, a key scenic spot to develop TCM cultural tourism in Changsha, has advantages of high TCM cultural value with a good geographical position, and superior geographic and tourist viewing conditions. It has a great value in TCM cultural tourism.
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The controversy of abolishing or protecting of traditional Chinese medicine suggested that the traditional Chinese medical faculty must face up to their own shortcomings,change cultural dislocation and the discourse barrier,and adapt to the cognitive ability modern society at the cultural level.Through analysis of the connotation changes of traditional Chinese medicine culture in eras and the conflict between culture and modern society,the article has explained the underlying causes of the many misperceptions of traditional Chinese medicine.It proposed the measures and proposals for the development of traditional Chinese medicine culture,and was to enlighten and awaken the academic progress of traditional Chinese medicine culture.