ABSTRACT
An empirical study on the analysis of the social responsibility information which includes corporate social responsibility reports, annual reports and official website social responsibility part, of 62 selected Chinese listed corporate is performed using co-word analysis. We have clustered 39 key words which refined from the social responsibility management information into five index, which are characteristics of traditional Chinese medicine industry, cultural, quality, operation and sustainable development. The quality of construction, cultural products and characteristics of traditional Chinese medicine industry itself are the hot social responsibility information, and also can be used as key factors in the enterprise brand evaluation of traditional Chinese medicine.
ABSTRACT
OBJECTIVE: To discuss the transnational management strategy of traditional Chinese medicine(TCM) enterprises in China.METHODS: The actuality of the transnational management of TCM enterprises and the main difficulties encountered by them were analyzed.RESULTS: The problems such as foreigners' different opinions on TCM,the laws,intellectual property rights and technology faced by TCM enterprises hindered the practice of the strategy of transnational management.CONCLUSION: The TCM enterprises in China should rely on special advantages in TCM to cultivate the ownership advantages,regional advantage and internalization advantage so as to effectuate transnational management.