ABSTRACT
【Objective】 To explore the influencing factors of repeated blood donation through statistical analysis of demographic characteristics and blood donation behavior of blood donors, so as to provide data support for the formulation and adjustment of blood donor recruitment and retention strategies. 【Methods】 Whole blood donors in Dongguan from 2016 to 2019 were classified and defined. The data of gender, age, occupation, education level, number of blood donors, frequency of blood donation and interval of blood donation were extracted. The descriptive analysis methods such as logistic regression analysis and constituent ratio were used for retrospective analysis. 【Results】 There were 216 543 whole blood donors in Dongguan from 2016 to 2019, of which males, females, first-time blood donors, repeated blood donors and lapsed blood donors accounted for 62.3%(134 823/216 543), 37.7%(81 720/216 543), 27.4%(59 408/216 543), 9.7%(20 912/216 543) and 57.6% (124 699/216 543), respectively, and the proportion of first-time blood donors and lapsed blood donors was relatively high. Gender, age, occupation and education level were the influencing factors of repeated blood donation, among which age showed less impact while education level and occupation showed a greater impact. 【Conclusion】 Donors who are male, aged 26~45, with stable occupation, college degree or above, and with donation interval within 2 years(especially returned in the first year) are the key groups to be recruited and retained. As for students, the special group, who aged 18~25, with college degree or above and first-time blood donors within the first year, corresponding measures should be formulated to increase the retention rate of blood donors, reduce the recruitment cost and improve the re-donation rate.
ABSTRACT
Blood donors, as the core of blood collection and supply system, can greatly ensure blood safety and meet clinical demands with effective management. Good donor practice (GDP) is based on the cooperation of multiple departments by multiple methods. In accordance with the principles of science and ethnic, according to the number and frequency of blood donation and blood donation behavior, GDP classified blood donors accurately, and built up a procedure including potential blood donor identification, selection, recruitment, retention and caring to maintain an accurate management system for keeping regular blood donors. The evaluation indicators for the operation of GDP system were set to conduct real-time monitoring and evaluation, so as to achieve efficient and accurate management and ensure the long-term and stable supply of blood resources.
ABSTRACT
【Objective】 To investigate the quality of blood donation service for college students, so as to provide basis for improving the service level of blood donation in colleges and universities. 【Methods】 Based on SERVQUAL scale, a questionnaire was designed to investigate the evaluation of blood donation service quality among student donors in 3 universities in Yichang, and the improvement direction of blood donation service for college students was analyzed. 【Results】 The expectation of blood donation service of college students was as follows: assurance>reliability>visibility>responsiveness>empathy. The actual feeling was as follows: reliability>empathy>visibility>assurance>responsiveness. The service quality score was empathy>reliability>visibility> responsiveness> assurance. 【Conclusion】 Blood donation service in colleges should be improved from 3 aspects of assurance, visibility and responsiveness, so as to improve the quality of blood donation service, meet the expectations of college students and promote the retention of blood donors.