Modelos de comunicação e uso de impressos na educação em saúde: uma pesquisa bibliográfica / Communication models and use of printed materials in healthcare education: a bibliographic survey / Modelos de comunicación y uso de impresos en educación en salud: una pesquisa bibliográfica

O artigo apresenta os resultados de uma pesquisa bibliográfica sobre o uso de materiais impressos na educação em saúde, enfocando os modelos de comunicação, as representações dos usuários e as dinâmicas da seleção de conteúdos e de avaliação. Realizou-se uma análise de 11 artigos pesquisados a partir da base Scielo. Nessa análise, os artigos apontam que a comunicação se caracteriza predominantemente pelo modelo unilinear e pela impessoalidade. Os receptores são considerados meros consumidores de conceitos científicos. Na maioria das vezes, os profissionais de saúde são os únicos responsáveis pela seleção dos conteúdos. Nos artigos pesquisados pode-se encontrar um conflito entre a perspectiva dos seus autores (dialógica) e a dos produtores dos impressos (unilinear).

This paper presents the results from a bibliographic survey on the use of printed materials in healthcare education. The focus was on communication models, users' representations and the dynamics of content selection and assessment. An analysis was conducted on 11 articles surveyed in the Scielo database. In this analysis, the articles indicated that the communication was characterized by a linear model and impersonality. The receivers were considered to be mere consumers of scientific concepts. In most cases, health professionals were the only people responsible for the selection of content. In the articles surveyed, a conflict between their authors' perspective (dialogical) and the printed materials producers' perspective (unilinear) can be found.

El artículo presenta los resultados de una encuesta sobre el uso de materiales impresos en la educación en la salud, con enfoque sobre los modelos de comunicación, las representaciones de los usuarios y las dinámicas de selección de contenidos y de avaliación. Se realizó un análisis de 11 artículos de búsquedas en la base SciELO. En este análisis, los artículos indican que la comunicación se caracteriza por el modelo unilinear y la impersonalidad. Los receptores son considerados meros consumidores de conceptos científicos. En la mayoría de los casos, el profesional de la salud es el único responsable de la selección de contenido. En los artículos pesquisados se encuentra un conflicto entre la perspectiva de sus autores (dialógica) y la de los productores de los impresos (unilinear).

Educación para la salud en escuelas argentinas: concurso de plástica como actividad motivadora / Health education in schools in Argentina: an art contest as a motivating activity

The purpose of this study was to plan health education efforts that integrate the health and education sectors. From March to November 2004, an art contest was held for 7th–9th grade students in 109 schools in 11 of Argentina’s provinces. The contest allowed improvements in knowledge to be measured and adjustments to be made to the curriculum. The students created works of art featuring tuberculosis. To evaluate knowledge acquired, two provinces were chosen at random. Student knowledge had increased from 67.2% to 96.4%. The administrators and teachers testified to the usefulness of the materials developed. These results show that when the efforts of health and education sectors are coordinated and the appropriate materials are leveraged, the efforts of educators can be substantially bolstered.