ABSTRACT
Este artigo trata do entretenimento como mercadoria valorizada pela sociedade regida pelo capital, pela capacidade que apresenta de incluir a todos, de diferentes idades e gêneros, diferentes estratos sociais, lugares e regiões e, portanto, ser uma fonte geradora de bens econômicos e simbólicos. Busca situar o entretenimento mundialmente, como um componente da cultura do tempo livre, com o poder de absorver pensamentos, corporeidades e estruturar a temporalidade das pessoas.
The present paper is related to entertainment as merchandise valued by a society ruled by the capitalism, because of this ability of including everyone, of different ages and gender, different social position, places and regions and, therefore, to be a generating source of economic and symbolic goods. It also has as objective to situate the entertainment globally, as a component of the spare time culture, with the power to absorb thoughts, body languages and to structure peoples temporariness.
El presente artículo se relaciona a la función del entretenimiento como mercancía valorada por una sociedad gobernada por el capitalismo, debido a esta habilidad de incluir a todos, de edades diferentes y género, posición social diferente, lugares y regiones y, por consiguiente, para ser una fuente generadora de género económico y simbólico. También tiene como el objetivo situar la función globalmente, como un componente de la cultura de tiempo libre, con el poder para absorber los pensamientos, corporalidades y para estructurar la temporalidad de las personas.
Subject(s)
Humans , Marketing/economics , Marketing/instrumentation , Marketing/methods , Marketing , Marketing/trends , Mass Media/economics , Mass Media/ethics , Mass Media/history , Mass Media/trends , Mass Media , Leisure Activities/economics , Leisure Activities/psychology , Cultural Characteristics , Cultural EvolutionABSTRACT
In terms of economics, implementing generic drug policy is nothing other than consolidating (or even, creating) drug markets that set competitive prices, the result of which favors public access to essential drugs. This article approaches the topic of generic drugs from the economic perspective by examining various regulatory models in order to evaluate and leverage generic drug policy implementation options as a mechanism for battling some of the markets specific weaknesses. The conclusion is that there is no single unequivocal method for promoting the use of generic drugs, and that the most favorable way to integrate markets may be through a broad combination of alternatives. These alternatives are grouped and analyzed according to the market issues or challenges that must be overcome. Several options are then identified based on the degree of market consolidation to be obtained.