RESUMEN
In 2007 the worldwide annual consumption of soft drinks reached 552 billion litres, the equivalent of just under 83 litres per person per year, and this is projected to increase to 95 litres per person per year by 2012. Undernutrition and infections had been the major causes of morbidity and mortality in developing countries like India. But today's scenario suggests the emergence of degenerative diseases is likely to be due to overnutrition or obesity. Youngsters consume soft drinks at a breath taking speed. Long term consumption of soft drinks has lead to a number of health issues that have already been, identified including tooth problems, bone demineralization and the development of metabolic syndrome, and diabetes. There was a noticeable preference among the youth for junk foods, aerated beverages and ice creams, as evident from the food frequency pattern. One of the channels used by industry to encourage greater consumption and preferences for soft drinks is schools, fast food centers, etc. But governments around the world are taking action to limit the availability of soft drinks in such places. Policies vary in ways too, presenting an opportunity to study the effects of different policy approaches on short- and long-term consumption and attitudes towards these soft drinks