RESUMEN
Public relations demand an integrated approach for managing communication in developing patients-facility-doctor touch that encompasses patients as patrons of hospitals. Unlike a specialist frame of reference, corporate communication in developing public relations transcends the specialties of individual communication practitioners (e.g. branding, media relations, investor relations, public affairs, internal communication etc.) into the hospital industry to harness the strategic interests of the health sector. Public relations work is all about developing effective relationship between organizations and groups that are important to them including the media, customers, employees, investors, community leaders and members, activists groups, and government agencies. These relationships should benefit both parties. The paper outlines Public Relations in Hospital Administration and Planning in Select Corporate and Government Hospitals in Chittoor District, Andhra Pradesh