Actual situation of Public Relation activities of various pharmaceutical companies in Viet Nam

Background: For a long time, the domestic pharmaceutical companies have performed Public Relation (PR) activities to help their business and ensure good relations with their customers. However, the effects of the pharmaceutical companies\u2019 PR activities were not high. Objective: To discover the actual circumstances of PR for a number of pharmaceutical companies in Viet Nam in recent years. Subjects and method: Subjects were the PR activities of pharmaceutical companies through the relations with various public groups. This was a descriptive, retrospective and observational study. Results: The pharmaceutical companies were more and more interested in relations with the public through sponsorship programs. Client relations had been consolidated after health consultancies, customer conferences, workshops, trade fairs, etc\u2026 The image of domestic pharmaceutical companies has appeared more often on mass media. Internal PR activities had built the culture of business and cemented relations between the company and employees. Investment and distribution relations had lagged behind.Conclusions: The PR activities of the pharmaceutical companies appeared to be more varied through relations with various public groups, making contributions to the development of the company.

Characteristic factors of health sector influenced on the drug market in Vietnam during 1991-2000

An investigation of drug and medical equipment in port and export companies, pharmaceutical companies and factories, international pharmaceutical enterprises, hospitals and pharmacies, and morbidity structure, pharmaceutical and medical science and technology, drug distribution networks...to find the objective and subjective causes that impacted on the drug market in Vietnam has shown that there were many factors impacted on the drug market, including physicians, patients, morbidity structure, health economy, health policy, medical and pharmaceutical science which generated a various, exciting drug market during 1991-2000. All factors promoted the production and business to meet the needs of user.

Some opinions in the management and production for strengthening the drug quality

Drug is a kind of products that must be a good quality. Therefore, it is necessary to unify the definition of drug quality and related terms and strengthen the awareness in assuring the drug quality. The activities of assurance and management of drug quality should be enhanced to reduce the inqualitative drugs circulated in the market.

Some discussions of activities of foreign pharmaceutical companies in Vietnam

The pharmaceutical market in Vietnam met the needs of disease prevention and care in which the foreign pharmaceutical companies contributed to this aspect. However, the activities of foreign pharmaceutical companies mainly focused the trading. Their investment in the drug manufacture was limited and was only on the popular drugs

Some features of the international and internal drug market

A essential drug resource is consuming at Vietnam is imported. Manufacturing on the domestic drug only met about 25-30% requirement. We must have specific feasable solution for Vietnamese pharmaceutical industry to meet 60% of people drug requirement in 2005 as such pharmaceutical developmental policy

Analysis of some business figures of Thanh Hoa pharmaceutical company from 1994-1996

Figures of buying turnover grow; total expense and transport expense structure; use of capita resource; resource structure and distribution were studied. Results: Company’s activity is stable and gradually developing; the business scale is expanded, resource is richened, the capital is well managed.

Some opinions about private pharmaceutical practice

Since Government have been defined the economy of Vietnam is commodity economy with multicomponent under management of Government. The pharmaceutical Branch have been had a firm advance that responded the requisition about drug in task of protection and care of people's health. The attainment such results is to have the great contribution of private pharmaceutical practice system. We hope that the pharmaceutical will have soon a summation about this problem to infer strengths and weaknesses, and valuable lessons, helping the private pharmaceutical practice more and more completely