RESUMEN
Aim: To study Ante Natal Care Service (ANC) Utilization & Factors Affecting Them in Rural Bidar, Karnataka. Objectives: 1.To study the ANC utilization of study population. 2. To study the factors influencing the utilization of ANC services in study population. Materials & Method: A cross-sectional, observational, epidemiological study was carried out among 57 women who recently delivered during last three month in Kamthana PHC of Bidar Taluka, Karnataka. Results: Adequate utilization of ANC services was only 61.4%. It means that 22 (38.6%) pregnant women had underutilized or not utilized the services. Education, religion, type of family & head of the family were significantly associated with utilization of ANC services. Main reasons for underutilization of ANC services were financial, obstacles from family members, unavailability of transport facilities & tradition. Conclusion: Developing “Friendly Maternal Care” services will improve ANC service utilization.