RESUMEN
This study explores the institutional role of the All Pakistan Newspapers Society [APNS] employing the methodology of document study and survey to collect the relevant data from media professionals. The paper finds that APNS as the main organization of newspaper publishers in Pakistan, only apparently seems to be committed to the cause of press freedom and maintenance of high professional standards in the country. The APNS' best efforts were seen only to safeguard the financial interests of the newspapers in case a government tries to introduce a new tax or whenever the APNS wants government to raise the rates of govt. advertisements for newspapers. Not only this, the APNS has also kept mum over the violation of labour laws by its member organizations i.e. large media houses in the newspaper industry