RESUMEN
【Objective】 To analyze the preferences for blood donation souvenirs among blood donors, so as to strengthen the publicity and recruitment of blood donation and elevate the satisfaction of blood donors. 【Methods】 The souvenirs exchanged by blood donors on the souvenir delivering platform during 2020 were analyzed. 【Results】 Statistical analysis showed that age and gender had significant influence on exchange preference for blood donation souvenirs. Blood donors aged 18 to 29 preferred E-vouchers and digital appliances for souvenir exchange while donors over 30 years old preferred home textiles and foodstuffs. Men preferred digital appliances, outdoor sports and E-vouchers, while women preferred maternal and child health, home textile and beauty care for souvenirs. 【Conclusion】 Providing targeted souvenirs for blood donors optimizes blood donation experience and satisfaction of blood donors, and plays a positive role in recruiting new blood donors and retaining regular blood donors.