RESUMEN
This paper aims at explaining how deeply the traditional gender roles, specifically reflected in the division of labor in families, remain ingrained in practice and ideology in two pay cheque families. The paper further focused on women's adherence to traditional gender norms despite working as full time paid employees in the public sphere. This article highlights the societal factors that induced women to enter public domain as paid workforce and men's hesitation of sharing the domestic chores. The study revealed that in dual earner couples women do more work than men. It is also argued that men tend to place their energy and time into paid work while women invest their energy in homemaking. It is not intended to be "authoritative" but rather to help others further carry out research and develop their own explorations. The study is to fill the gaps and add Pakistani perspective on the issue. The sample included 150 married working women selected through stratified random sampling technique. The selected respondents were then interviewed with semi-structured interview schedule for obtaining relevant data