RESUMEN
This article analyses the situation, task, chance and challenge of ideological and political work in the medical and health circles in the new period through a widespread and profound investigation and study, further analyses the contradictions and problems of professional ideological and political work, discusses the way and method of strengthening and improving ideological and political work of medical and health circles, tries to create a new situation in the ideological and political work and promotes the health, coordinated and continuous growth of medical and health undertakings.
RESUMEN
Advertisement, which has strong association with the interest of media and the development of enterprise, can benefit both. The rampancy of illegal medical advertisement infringed on the interest of consumer, violated the social economic order, and even affected the image and the public trust of media. Hence, as the watchdog of medical advertisement, media should deal with the relation of the economic profit and social responsibility properly, and play a role as the transmitter of civilization.