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@#Introduction: Local food, which represents a country’s culture, can be gradually forgotten due tovarious factors. This study investigated the perceived value of local food and the influence of gender on consumer behaviour regarding the intention to eat local food. Methods: A quantitative survey was conducted using random systematic sampling at a fixed periodic interval. A sample of 2,000 consumers from Thailand’s upper northeastern region was chosen. Structural equation modelling was used to assess the relationships between perceived value, attitude towards eating, and intention to eat. Results: The relevant parameters identified the positive influence of perceived value and attitude towards eating behaviour on the intention to eat local food. The factor loading of attitude towards eating behaviour moderated the effect of the perceived value of local food on the intention to eat local food. Females had less perceived value for their intention to eat local food than males did. Conclusion: The perceived value of local food had the greatest positive impact on attitude towards eating behaviour. Moreover, the difference in gender in the eating behaviour of local food showed that females were more likely to control their food consumption than males were. To increase the intention to eat local food, local food vendors should focus on factors that influence attitudes and use food storytelling to increase consumers’ awareness on the benefits of local food.
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Resumen El objetivo de la investigación fue desarrollar un modelo para identificar las di mensiones del valor percibido de destinos turísticos oscuros, con una muestra de 821 parti cipantes. Se analizaron diferentes estructuras a través de un análisis factorial confirmatorio, centrándose en los índices de ajuste absoluto. Los resultados muestran que un modelo con cuatro dimensiones correlacionadas presenta los índices más altos de bondad de ajuste. Dentro del nuevo modelo es posible evidenciar una fuerte correlación entre el componente hedónico y el componente de búsqueda de sensaciones, con una correlación de .97, seguida por una correlación de .76 entre el componente hedónico y el componente utilitario; también entre el componente de búsqueda de sensaciones y el componente hedónico, cuyo coeficiente es de .57. Así, el interés por el turismo oscuro se relaciona en primera instancia con la búsqueda de sensaciones y en un grado menor, pero consistente, con el valor hedónico y utilitario perci bido. Finalmente, no se encuentran diferencias significativas intergeneracionales, ni diferen cias significativas entre sexos en la forma de percibir el valor de los destinos turísticos oscuros.
Abstract The purpose of this research was to develop a model to identify the dimensions of perceived value of dark tourist destinations, with a sample of 821 participants. Different structures are analyzed through a confirmatory factor analysis, focusing on absolute adjustment rates. The results show that a model with four correlated dimensions has the highest goodness-of-fit indexes. Within the new model it is possible to show a strong correlation between the hedonic and the sensation-seeking component, with a correlation of .97, followed by a correlation of .76 between the hedonic and the utilitarian component, as well as between the sensation-seeking and the hedonic component, whose coefficient was .57. Thus, interest in dark tourism is primarily related to sensation-seeking and to a lesser but consistent degree to the hedonic and utilitarian value per ceived by people in tourist destinations. Finally, no significative intergenerational differences were found in the way the value of dark tourist destinations is perceived and no differences between sex groups were found too.
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Análisis Factorial , Valor Predictivo de las Pruebas , Mercadeo Social , TurismoRESUMEN
Objective To analyze the main factors influencing the consumers' perceived value of TCM traceability system. Methods Based on the existing literature, this study constructed the analysis model of consumer perceived value influencing factors, and used the data of 370 consumers and Logistic regression analysis for study. Results Consumers' cognitive value and perceived value of TCM traceability system were lower, and consumers' perceived value of TCM traceability system was affected by sex, income, consumption habit, cognition degree of TCM, and quality evaluation level. Conclusion The government should formulate policies for the characteristics of different consumers, strengthen publicity, popularize the knowledge of TCM traceability system, and promote the construction and development of TCM traceability system, so as to ensure the quality and safety of TCM.
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Objective To explore the differences of presonal backgrounds of patients on their perceived value and service strategy for such patients.Methods Based on a literature review,the survey data of patient perceived value of ten hospitals from 2011 to 2013 were selected for an analysis of typical influences on their perceived value incurred by their background characteristics.Results The patient perceived values of the highest attention were functional value(3.91 in average)and emotional value(3.92 in average);regular changes toward these two values were found among patients of different backgrounds.Comparatively patients tend to demand higher emotional value featuring outpatient visit,minor symptoms,females,youths,higher education background and high income.Conclusions Medical institutions are expected to clarify their value positioning,and provide based on such differentiated services to their patients in view of the characteristic backgrounds and medical visits,thus improving the perceived value of their patient population in general.
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El objetivo de esta investigación es evaluar la relación de normas subjetivas, autoeficacia y valor percibido del conocimiento con la intención y la conducta de compartir conocimiento en líderes y colaboradores en organizaciones. Los datos se obtuvieron de 1027 participantes, el 23.1% líderes y el 76.9% colaboradores. Todas las hipótesis fueron consistentes con los datos. Se propuso un modelo sobre la relación entre las variables. Esta investigación contribuye a comprender los factores humanos en el enfoque conductual de la gestión del conocimiento.
The objective of this research was to evaluate the relationship of subjective norms, selfefficacy and perceived value of knowledge on the knowledge sharing intention and behavior in leaders and collaborators in organizations. Data were obtained from 1027 participants, 23.1% leaders and 76.9% collaborators. All the hypotheses were consistent with the data. A model of the relationship between variables was proposed. This study aims to contribute to the understanding of human factors involved in the behavioral approach to knowledge management.
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Objective To analyze the characteristic influence and deviations caused by the face effect to the survey outcomes of the patient perceived value (PPV) of medical treatment.Methods Based on the theoretical research,a PPV test & evaluation plan is designed for two groups of patients.Comparative study of outcomes of the two groups aims at identifying patterns in this regard.Results Findings of the patients evaluation showed that the face effect poses strong interference for the survey outcomes,as it significantly raises the evaluation outcomes.Among the factors causing face effect,characteristics of the investigator in the survey are found to be the most important stimulating,which include the power distance and the strength of relationship between patients and the hospital.Such factor will push higher the subjective PPV of the patient,while the general satisfaction of the medical workers in the survey can be 0.24 higher than that of third-party survey.In addition,friends and patients in the same wards are also an important factor to cause the face effect of the patient,while such factor works at a wide range to push higher both objective and subjective estimation value of the patient.For joint actions of the investigator and the reference group,the general satisfaction between the two-high scenario and the two-low one can be up to 39.43％.Conclusion The PPV surveys should minimize interference of the face effect by means of evaluating environment redesign,avoidance of the friends and relatives,and selection of optimal investigators,for the purpose of eliminating interference of the face effect.