A STUDY ON ASSOCIATION BETWEEN THE DEMOGRAPHICAL VARIABLES AND THE DIMENSIONS OF CRM IN PUBLIC SECTOR AND PRIVATE SECTOR BANKS IN KANYAKUMARI DISTRICT

The abstract entitled “A study on association between the demographical variables and the dimensions of CRM in public sector and Public Sector banks in Kanyakumari District” was undertaken to find out the association between the demographical variables and the dimensions of CRM in public sector and Public Sector banks in Kanyakumari District. This study provides a step in understanding the existing customer relationship management practices in banks in the public sector and private sector banks. This study is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies in the banking sector, the customer relationship management is one such tool which helps in meeting the customer's expectations according to their changing needs. The study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to Customers of Private and Public Sector Banks at Kanyakumari District. 335 respondents were selected by adopting simple random sampling using lottery method. The Data is collected from the top two banks (Private Sector and Public Sector Banks). The collected data were analyzed by using relevant statistical techniques like Mean Score, ANOVA, Factor analysis, Multiple Regression, Structural Equation Modelling using AMOS. This study is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies in the banking sector, the customer relationship management is one such tool which helps in meeting the customer's expectations according to their changing needs

PHYSICAL AND FINANCIAL PERFORMANCE OF PUBLIC, PRIVATE AND FOREIGN BANKS IN INDIA

Banks are the fundamental components of the financial system and are also active players in the financial markets. Therefore an efficient banking system is needed in mobilizing the savings and channeling them to productive purposes for the development of any economy. This paper attempts to analyze and compare the physical and financial performance of three banking sectors: Public, Private and Foreign banks using physical and financial quantities of inputs and comparing the revenue maximization of banks during 2009-10 to 2018-19

STUDY ON PROFITABILITY OF SELECTED PUBLIC SECTOR BANKS IN INDIA

Pro?tability is the main goal of all business ventures. The ?nancial health of any business can be measured through its pro?tability positions and business organizations cannot survive without pro?ts. In view of the signi?cance of improving pro?tability of the banking sector in recent years, the present study is aimed at examining the pro?tability of public sector banks of India using Return on Assets ratio. The result of the analysis carried out for the period 2010-11 to 2019-2020 shows ?nancial performance and positions of public sector banks. Public sector banks with increasing nonperforming assets are experiencing negative return on their assets in recent years which is deteriorating their pro?t