A STUDY ON FACTORS AFFECTING ONLINE SHOPPING IN DAVANGERE CITY, KARNATAKA

Today, the internet has changed shopping behaviour from brick and mortar shops to virtual shops. The size of the market for e-commerce is growing day by day globally. In India, the size of the Indian e- commerce market in 2022 is predicted to increase by 21.5%, reaching US$ 74.8 billion. It has become imperative for retailers to understand the buying process of consumers and the factors affecting consumers while purchasing. The purpose of this paper is to understand the buying process and various factors affecting the behaviour of consumers while online shopping in India. This research used secondary data to determine the determinants. The ?ndings of the study indicate that consumer behaviour is signi?cantly related to six factors. As per the results of the study, it is found that perceived risks like ?nancial risk, product risk, convenience risk, non-delivery risk, attitude and perceived behavioural control in?uence the decision or customer while purchasing online. The framework of the research enhances understanding of the buyer process and factors affecting consumer online shopping behavior.

ROLE OF ADVERTISING IN CONSUMER'S BUYING DECISION : A REVIEW OF LITERATURE

Literature review is an account of what has been published in connection with this research. The main purpose is to gain knowledge and ideas based on the previous establishment and get to know what their strength and weakness are in order to further enhance and upgrade the integration. It identifies the work done by other authors. This paper describes explores various studies that are related with role of advertising in consumer's buying decision

Modelo de los clientes que compran productos farmacéuticos / Model of customers buying pharmaceuticals

Entre el año 2010 y 2012 se realizó una investigación doctoral en la cual el autor combinó su experiencia académica en el análisis del comportamiento en la conducta de los consumidores, con su experiencia como consultor e investigador privado de la industria farmacéutica. Demostró que hasta ese momento no existía un modelo o perfil que permitiera conocer al comprador de medicamentos en las farmacias. El autor logró obtener el modelo o perfil analizando las conductas de los compradores de medicamentos que visitan las farmacias, razón por la cual la investigación doctoral se ha considerado pionera a nivel mundial, dado que no existían en ese momento antecedentes en esa específica área del conocimiento, ni del lado de la administración, ni del lado farmacéutico, con lo cual la tesis se ha convertido en el complemento que le faltaba al Marketing farmacéutico, que a la fecha sigue enfocado a la visita diaria de los representantes a hospitales, clínicas, regentes y consultorios particulares. La investigación determinó que la automedicación es un concepto usado por las personas de forma indulgente. El trabajo destaca cómo con la teoría de las expectativas racionales no solo se confirma su aspecto teórico y su ausencia en los compradores de medicinas, lo cual el autor resume en la máxima si racionaliza la compra en términos económicos, no lo hace en términos de salud. la misma teoría puede vincular siete patologías médicas con la automedicación.

Between 2010 and 2012 a doctoral research was carried out in which the author combined his academic experience in the analysis of behavior in consumer behavior, with his experience as a consultant and private investigator of the pharmaceutical industry. He showed that until that moment there was no model or profile that allowed knowing the buyer of medicines in pharmacies. The author managed to obtain the model or profile by analyzing the behavior of drug buyers who visit pharmacies, which is why doctoral research has been considered a pioneer worldwide, given that there were no antecedents in that specific area of knowledge at that time. , neither on the side of the administration, nor on the pharmaceutical side, whereupon the thesis has become the complement that Pharmaceutical Marketing lacked, which to date remains focused on the daily visit of representatives to hospitals, clinics, regents and private offices. The investigation determined that self-medication is a concept used by people in an indulgent way. The work highlights how the theory of rational expectations not only confirms its theoretical aspect and its absence in the buyers of medicines, which the author summarizes in the maximum if it rationalizes the purchase in economic terms, it does not do it in terms of health . The same theory can link seven medical pathologies with self-medication.

A Study on Success Factors of Buyer-Supplier Relationship in Elementary School Lunch : From the buyer's viewpoint

The purpose of this study is to clarify success factors for desirable relationship between buyer and supplier in elementary school. Therefore, the survey questionnaire consisted of general background, past success, success difference, buyer-supplier relationship characteristics(trust, supporting status, communication behavior, conflict resolution techniques, supplier selection process). The subjects were 66 dieticians of elementary school in Inchon. The statistical analysis of data was completed using SPSS program. The results were summarized as follows : Average total cost/day per one person 1,156Won. The number of suppliers per one school were 6. 92.3% of the subjects were in favor of private contract, regarding contract methods of purchasing food materials. For the past success, degree of satisfaction about past their supplier showed 3.49 score. The present success difference was shown higher than the past success. There was significant correlation between the past success and the present success difference. Trust about suppliers showed 3.40score. Supplying companies hardly support for buying school. Among information quality(timely, accurate, adequate, complete, credible), timely and complete showed lower score than the other kind of elements. Among the buyer-supplier relationship characteristic elements, only trust correlated with satisfaction about suppliers significantly. Among the conflict resolution techniques, joint problem solving and persuasive attempts were often made use of by subjects. The supplier selection criteria were shown quality(7.47), supplier's capabilities(6.46), management plan(6.00), price(5.73), scale(5.48), assets(5.27), considers delivery(4.76) and technology(2.39). As results, trust was needed for the desirable relationship between buyers and suppliers. This study has some limitations. The data in this study were collected from only buyer. It is more desired to acquire data from suppliers also.

Medical substances buyers should be cautious when being alone / 中国医学伦理学

"Be cautious alone"is a important idea of Confucianists,it means that one should be very cautious to obey every moral standard and not to do any immoral things when he is being alone.The character of purchasing and the particularity of Medical substances demand that Medical substances buyers must be cautious when being alone."Be cautious alone"may help buyers to increase their self-discipline and arouse their vigilance to check erroneous ideas at the outset,and help them to culture a harmonious purchaseing idea.