Vontade de imagem e celebrização do cotidiano na tela / The craving for an image and celebration of daily life on the screen

Neste artigo é analisado um episódio da série 'Lente Indiscreta', 'Straight Plan for The Gay Man', veiculado pelo canal GNT, em 2005, em que um cidadão comum se dispõe a ver sua imagempessoal desconstruída diante de milhões de olhos que perscrutam também seus movimentos de construção de um novo corpo. Aborda. o interjogo entre visibilidade e intimidade presente em seriados da mídia televisiva contemporânea A partir da idéia de publicização celebrizada da existência, busca-se cartografar os movimentos dospersonagens quanto aos diferentes sentidos empregados no uso da vontade de potência. Reflete-se sobre a negação da existência como trabalho pessoal de construir possibilidades de ser e estar nomundo, uma vez que a subjetivação vê-se capturada por mudanças que devem acontecer com velocidade, sem imprevistos e com metas previamente definidas. Neste sentido, o protagonista do programa em análise é uma metáfora do sedentarismo contemporâneo,quando os sujeitos se vêem desprovidos da condição de elaborar critérios para o cuidado de si, consumindo em suas poltronas modos de vida ônew fashionõ que lhes absolvem da necessidadede experimentação.

On this article it is analyzed an episode of the TV series 'Indiscrete lens', 'Straight Plan for the Gay Man', aired by the channel GNT in 2005, in which an average citizen agrees to have his personal image deconstructed by the large audience that observes him inthe pursuit of a new body. The series approaches an intergame among the visibility and the intimacy present nowadays on TV. From the idea of celebrated advertisement of life, this work proposes to draw the actions of the characters regarding the different senses employed on their will power. This study also reflects upon thedenial of personal effort towards the possibilities of being within the world, since the subjectivity is, that way, captured by changes that happen rapidly, without counting on unexpected happenings, and with pre-defined goals. In this sense, the lead man of the showin analysis is a metaphor of the contemporary sedentarity, in whichit is not expected from the individuals the condition of elaborating criteria for self care, consuming on their lazy-boys 'new fashion' ways of life that absolve them from the need of experimenting.

Perfect Modern Life Care System and Promote a Harmonious Physician-Patient Relationship / 中国医学伦理学

The enthusiasm for modern life care from both doctors and patients is an important prerequisite and component in creating a harmonious physician-patient relationship.The physician-patient relationship is at this stage of discord in our country,and the main reasons are as follows.Since the reform and opening up,the perfect modern life care system has not been built up in our entire society due to our errors in the value orientation in the public goods production and health care reform,in addition to the lack of related ethics construction during the reform process.To reconstruct a harmonious physician-patient relationship,we must build up a perfect modern life care system in our whole society;give full respect and understanding for all the people.To achieve that aim,we have to emphasize the ethics analysis on the current physician-patient conflicts caused by the life care deficiencies.We should improve and perfect relevant laws,regulations,health managing system and create a better social environment for humanistic care in the entire society,as an ensured prerequisite for life care to implement between doctors and patients.We should also conscientiously strengthen bioethics education.