Vontade de imagem e celebrização do cotidiano na tela / The craving for an image and celebration of daily life on the screen

Neste artigo é analisado um episódio da série 'Lente Indiscreta', 'Straight Plan for The Gay Man', veiculado pelo canal GNT, em 2005, em que um cidadão comum se dispõe a ver sua imagempessoal desconstruída diante de milhões de olhos que perscrutam também seus movimentos de construção de um novo corpo. Aborda. o interjogo entre visibilidade e intimidade presente em seriados da mídia televisiva contemporânea A partir da idéia de publicização celebrizada da existência, busca-se cartografar os movimentos dospersonagens quanto aos diferentes sentidos empregados no uso da vontade de potência. Reflete-se sobre a negação da existência como trabalho pessoal de construir possibilidades de ser e estar nomundo, uma vez que a subjetivação vê-se capturada por mudanças que devem acontecer com velocidade, sem imprevistos e com metas previamente definidas. Neste sentido, o protagonista do programa em análise é uma metáfora do sedentarismo contemporâneo,quando os sujeitos se vêem desprovidos da condição de elaborar critérios para o cuidado de si, consumindo em suas poltronas modos de vida ônew fashionõ que lhes absolvem da necessidadede experimentação.

On this article it is analyzed an episode of the TV series 'Indiscrete lens', 'Straight Plan for the Gay Man', aired by the channel GNT in 2005, in which an average citizen agrees to have his personal image deconstructed by the large audience that observes him inthe pursuit of a new body. The series approaches an intergame among the visibility and the intimacy present nowadays on TV. From the idea of celebrated advertisement of life, this work proposes to draw the actions of the characters regarding the different senses employed on their will power. This study also reflects upon thedenial of personal effort towards the possibilities of being within the world, since the subjectivity is, that way, captured by changes that happen rapidly, without counting on unexpected happenings, and with pre-defined goals. In this sense, the lead man of the showin analysis is a metaphor of the contemporary sedentarity, in whichit is not expected from the individuals the condition of elaborating criteria for self care, consuming on their lazy-boys 'new fashion' ways of life that absolve them from the need of experimenting.

Clinical Experience of Hochu-ekki-to for Symptoms Indicating a State of Ki-deficiency and Low Body Temperature / 日本東洋医学雑誌

Hochu-ekki-to is one type of medicine that improves a Ki-deficiency. We therefore investigated the effects of Hochu-ekki-to on symptoms indicating a state of Ki-deficiency. In addition, we studied the effects of Hochu-ekki-to on blood pressure or body temperature. We studied 14 adult male patients with symptoms of general fatigue, lack of will power and appetite loss. We orally administered 7.5g of Hochu-ekki-to extract fine granules (EK-41) (Kanebo Pharm. Co, Tokyo, Japan) per day for four weeks. Before the oral administration of EK-41, and again four weeks later, we investigated any improvement of symptoms, and changes in the blood pressure or body temperature. After the oral administration of EK-41 for four weeks the general fatigue or lack of will power improved significantly (p<0.05), and we observed a significant increase in body temperature (p<0.05). The over all rate of “improvement” was 57.1%, and the rate for “slight improvement or more” was 71.4%. The oral administration of Hochu-ekki-to not only improved the symptoms of general fatigue and lack of will power but also raised the body temperature. This leads us to suspect that Hochu-ekki-to increased the metabolic function. We therefore consider the oral administration of Hochu-ekkito to be useful for the treatment of Ki-deficiency state patients with the symptoms of general fatigue and lack of will power.