Résumé
OBJECTIVE:To provide suggestion for the marketing of the third medical terminal after the implementation of essential drugs list. METHODS:Retrieved from relevant literatures,the marketing situation of the third medical terminal after the implementation of essential drugs list was analyzed to put forward some advices. RESULTS & CONCLUSION:After the implementation of essential drugs list,market of the third medical terminal such as suburban pharmaceutical market,community clinic and private clinic became important place where pharmaceutical companies raced to enter into. Pharmaceutical enterprises should improve channel management,pay attention to public relation with government and adopt several marketing approaches to develop enterprise according to relevant policies.