Résumé
Competitive Intelligence is a management tool that enables top executives make smart, successful and strategic decisions thereby minimizing risk, avoiding being short-sighted, and getting it right the first time. The paper is a review on how the medical library can employ competitive intelligence to enhance their services in the healthcare organization. The paper notes that competitive intelligence will enable Medical Libraries to offer innovative and creative services. The paper concludes that medical librarians and information professionals should be re-positioned to become strategic part ofthe corporate information environment. They must also become more proactive in promoting their services andprojecting their library within their own organization.
Sujets)
Consultants , Prestations des soins de santé , Échange d'informations de santé , Bibliothèques médicales , Competitive Medical Plans (USA) , Administrateurs des dossiers médicauxRésumé
The article presents the contents of marketing of medical information services,explores the model of the marketing of medical information services suitable for the Medical Library of Chinese PLA,discusses the meaning of the marketing of medical information services,the status in this field in China and other countries,and the efforts we need to make next.The purpose is to match the information services to the information needs,support the innovation of medical science.