Résumé
Objective:The cluster analysis method was applied to evaluate the scientific research performance evaluation index system of departments in an obstetrics and gynecology hospital, and analyze the weaknesses of scientific research work of various departments, to provide a basis for the improvement of scientific research strength of departments.Methods:On the basis of the scientific research performance evaluation index system of departments in the obstetrics and gynecology hospital, the indicators and weights of the system were optimized through expert consultation, and the scientific research values from 2019 to 2021 were brought into the optimized scientific research performance evaluation index system to calculate the scientific research scores of each department, and then the cluster analysis method was applied to evaluate the index system.Results:Before and after the optimization of the scientific research performance evaluation index system of departments, the conformity with the discipline classification was 76.00% and 96.67% respectively ( P=0.039). In total of 30 departments were clustered into 4 categories: excellent (7), good (7), medium (4), and concerned (12). The average score of the total scientific research performance evaluation indicators of the 4 categories of departments was 15.022. The highest average score was for papers and monographs, and the lowest was for awards. Conclusions:This study applied the cluster analysis method to evaluate the scientific research performance evaluation index system of departments in the obstetrics and gynecology hospital and replaced quantitative indicators with quality indicators. It will optimize and improve the hospital hierarchical management methods, provide data support and classified guidance for the scientific research development of different categories of departments, and provide a reference basis for hospitals to formulate scientific research management policies such as achievement transformation, award, industry standard guidelines, etc.
Résumé
The fiercer competition in the health care market and the deepened reforming of medical and health system have led to the improvement of the hospital management.Whether the public hospital can timely adjust the management and business strategy is of critical importance to the sustainable development of hospitals.The man-agers should focus more on the brand marketing, defining the brand positioning and implementing the hospital brand marketing strategy which is centered on technology brand, service brand and culture brand, to gain competitive ad-vantages.With the strengthened core competitiveness, the hospital can achieve success in the competition.This paper took Fudan University Obstetrics and Gynecology Hospital ( OB/GYN hospital of Fudan University ) , also named Shanghai Red House OB/GYN hospital, as the research object to propose targeted brand marketing strategies based on the analysis of the current brand development of the Red House hospital.